‘The Simple Bit’: How ahm Harnessed Bold Simplicity in a Complex Market

Speakers: Amanda Romeo, Head of Marketing, AHM & Simon Lamplough, Clemenger BBDO Melbourne

August 22, 2019

With 72% of Australians admitting stress physically affects their life, and an additional 64% agreeing their mental health is causing them stress, health insurer ahm set out to simplify health insurance by launching a new brand positioning, ‘The Simple Bit’, with award-winning creative agency Clemenger BBDO Melbourne.