Transparency Through Measurement: Three Things Top Advertisers Are Doing

June 7, 2017

With so many metrics to report on and optimise towards, how are advertisers making smarter decisions about their digital media buying? Hear from our panel of industry experts as they discuss how they look at digital media metrics, and why.

Toby Dewar explains why brand safety is more important than viewability for Westpac Group, and Maria Grivas outlines the principles behind UM’s Project Quality.