Turning Behavioural Biases into Marketing Gold

Speakers: Dan Monheit, Co-Founder & Strategy Director, Hardhat; Louise Lang, General Manager Marketing AU-NZ, Intrepid Group

March 12, 2020

When viewed from above, most of the choices we make around travel actually make no sense at all. We simultaneously splurge and scrimp, we overcommit while trying to relax and have a habit of doing things – that even at the time – we know we’ll regret.