Audio

Unintended Consequences – How Brands Can Benefit From the Big Techlash

Speakers: Leigh Terry, CEO, IPG Mediabrands APAC; Sharon Soh, Head of Strategy - APAC, UM Worldwide

November 6, 2019

Some brands generate levels of trust and loyalty beyond the norm. Others still have work to do to get to that level. But with trust in ‘Big Tech’ now destroyed, there is a real opportunity for all brands to step into the space and reclaim the territory that has become the domain on the likes of Google, Facebook and Amazon.

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