Presentations Video

Unsexy Sells: Why Terms and Conditions are the New Brand Battlefront

Date: 11 August, 2022

Ts & Cs. The fine print. Legal. Long consigned to the wastelands of corporate communications, they’ve been ignored in equal measure by companies and their customers. 'I've read my T&C's’ may be the biggest lie in business today.

The terror of reading 40 pages of seven-point legal clauses has pressured marketers to carry the burden of describing the products and services they’re selling. But from banks and telco to airlines and travel booking sites, time and again they’ve failed horribly – leading to poor outcomes and disappointment for customers who have no idea what it really is they’re signing up for.

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