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Voice AI & Sweet Treats: Driving Brand Engagement Through Cultural Trends

Date: 23 May 2024

Attention is difficult to capture. Capturing attention, driving deep engagement, and sparking positive conversations with your brand is an even greater feat. But sometimes, all it takes is to spot a (spooky) quirk in customer behaviour.

Halloween hasn’t always been popular with Aussies. But that’s changing. In 2023, 5.3 million Australians planned to celebrate the spooky season. From this, the question emerged: Could a dynamic (and delicious) voice-activated experience help Aussies embrace Fright Night?

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