Audio Presentations

Why you Need to Understand the People Behind the Decisions

Speaker: Charlotte Valente, General Manager, B2B Division, Big Red Group

September 5, 2019

The lines between B2B and B2C are increasingly blurred. Traditionally, B2C marketers spend time and resources understanding consumer behaviour while B2B marketers try to understand the businesses they need to win over. But how much time do marketers take to truly understand the people that are at the heart of making the decisions? 

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