F.Y.I.

Projekta creates 3D cinema ad for Tourism NT

Digital production company  Projekta has created what it claims is Australia’s first live action 3D cinema ad.

The announcement:

Sydney, Australia, 22 November, 2010 – Digital production agency Projekta has created Australia’s first live action 3D cinema advertisement for Tourism NT to be showcased on the big screen from December 2.

While previous 3D advertisements have been made by converting 2D into 3D or by using animation, Projekta have created a unique live action 3D experience with equipment used in the blockbuster 3D movies Avatar and Sanctum.

Simon Thomas, co-founder of Projekta said, “We’re thrilled to deliver an exclusive 3D experience for Australian audiences. It is fantastic to continue our work with Tourism NT and this was an exciting project for us. Using expert technicians, the best 3D equipment and our creative drive, we were able to capture the spectacular landscapes and environments of the Northern Territory and create 3D advertising never before seen in Australia”.

Shot by world renowned 3D cinematographer Jules O’Loughlin, the 3D images were captured in some of Australia’s most spectacular locations, flying through the Top End’s gorges and over waterfalls in helicopters and across the wetlands by airboat.

The focus of the advertisement was to replicate the real-life experience of what it is like to visit the Northern Territory through emerging 3D technology, creating an emotionally compelling desire to visit the Northern Territory,

“Shooting in 3D allowed us to truly capture the extent and breadth of the massive escarpments and towering gorges and waterfalls so our audience can connect with the drama of the Territory’s unique landscapes. We are delighted with the end result produced by Projekta and are grateful for their commitment to producing the commercial to the highest of cutting edge technical standard,” said Monika Tonkin, Manager of Consumer Marketing, Tourism NT.

Tourism NT has also partnered with Panasonic to display the 3D content on their Viera 3D Televisions. A combination of traditional rig type 3D cameras and Panasonic’s revolutionary twin-lens 3D cameras were used to shoot the footage.

Source: Projekta press release

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