RAMS tells Australians to ‘Walk Like a Ram’ in latest campaign iteration

RAMS has launched the latest iteration of its ‘Walk Like a Ram’ campaign, which features different Australians walking next to a Ram and mimicking his stride.

The ad, created by Richards Rose, was made with the intention of building on the ‘Greater Together’ brand platform and creating a stronger emotional relationship amongst the brand and first home buyers.

The campaign features different Australians walking next to a ram to an altered version of Frankie Valli and The Four Seasons’ ‘Walk Like a Man’.

Digby Richards, CEO Richards Rose, said in a statement: “This latest phase of the Greater Together platform is a great example of strategic entertainment.

“People, like never before, need empathy and help when it comes to buying a house for the first time, but they also need to feel great about what should be one of the most amazing experiences in their life – this campaign tries to do both.”

Simon Edwards, creative director at Richards Rose, added: “This is a really simple, joyful idea that perfectly reflects the RAMS brand difference.

“The combination of the characters, animation and music delivered by Perry Westwood, Heckler and Nylon has resulted in a campaign that we’re really proud of.

“Everyone, particularly the RAMS team, was fully on board from the first meeting, so it was a fun, collaborative process that we really enjoyed.”


  • Client:
  • Head of Marketing: Christian Johansson
    Senior Manager Brand & Content: Danielle Kean
    Marketing Manager Brand & Content: Annie Uliana
    Hero Talent: Raymond A Ram
  • Richards Rose:
  • CEO: Digby Richards
    Executive Creative Director: Adam Rose
    Creative Director: Simon Edwards
    Senior Art Director: Sean Cleary
    Senior Integrated Designer: Mac Archibald
    Head of Planning: Jody Elston
    Head of TV/Content: Tanya Hairman
    Account Director: KaLing Ng
  • Production:
  • Production Company: Heckler
    Director: Perry Westwood
    DOP: Matt Stewart
    Animation Director: Alex Weight
    Executive Producer: Will Alexander
    Senior Producer: Charu Menon
    Head of VFX: Jamie Watson
    Head of 3D: Tom CorbettEditor: Andrew Homes
    Colourist: Greg Constantaras
    Live Action Producer: Johnny Greally
  • Music Licensing: Music Mill
  • Music & Audio Production: Nylon Studios


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