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Wake Up ratings lowest yet as Ten hits one year anniversary of axing Breakfast

The appearance of Ita Buttrose on Channel Ten’s breakfast show Wake Up failed to lift the show’s declining ratings, which yesterday fell to the lowest since launch. The first half hour of the show rated just 13,000 viewers while the 7am to 8.30am segment only improved to 28,000, according to preliminary overnight metro ratings from OzTAM.

Buttrose’s farcical water taxi journey from Manly to the Channel Ten studios in Pyrmont for mid morning show Studio 10 only rated 32,000 viewers, despite being heavily promoted in advance.

In analysis released to the market this morning from media commentator Steve Allen’s Fusion Strategy, he described the show’s ratings as “big trouble” for the network. He said in his assessment: ” Yesterday’s figures awful, near halving of launch last week and way below Breakfast.” Breakfast was cancelled by Ten a year ago today.

Allen added: “Ten cannot take a trick, not a single one.”

Updated: An analysis of the minute-by-minute ratings indicates that the show fell to just 6,000 metro viewers nationally between 6.35am and 6.38am and 6.41am to 6.44am – the lowest number it has so far hit. It then stayed below 10,000 until 6.48am. The show’s peak audience so far is 80,000 at 7.59am on Melbourne Cup day.

Seven’s Sunrise averaged 380,000 while Today had 335,000 viewers on Channel Nine.

Seven’s The Morning Show averaged 200,000 while Morning’s on Nine rated 132,000.

Meanwhile in peak time Highway Patrol had just over 1m viewers on Seven, and was followed by Air Rescue with 858,000. Seven’s The Blacklist averaged just over 1m, ranking fifth for the night.

Ten’s strongest performer was Eyewitness News with 670,000 metro viewers, while Homeland was 27th with an average audience of 385,000.

Seven had a narrow win on the night with a 21.4 per cent share of the audience while Nine had 20 per cent share and Channel Ten’s share fell to 9.3 per cent.

Monday’s top 15 shows:

  1. The Big Bang Theory Nine 1.289m
  2. Nine News Nine 1,250m
  3. Seven News Seven 1.237m
  4. Today Tonight Seven 1.060m
  5. The Blacklist Seven 1.032m
  6. Australian Story ABC1 1.018m
  7. Highway Patrol Seven 1m
  8. Home and Away Seven 993,000
  9. The Big Bang Theory Rpt Ep2 Nine 959,000
  10. A Current Affair Nine 954,000
  11. ABC News ABC1 944,000
  12. Four Corners ABC1 923,000
  13. ABC News Update ABC1 903,000
  14. 7.30 ABC1 899,000
  15. Air Rescue Seven 858,000

Monday’s share:

  • Seven 21.4%
  • Nine 20.0%
  • ABC1 17.3%
  • TEN 9.3%
  • SBS ONE 4.7%
  • 7mate 4.3%
  • GO! 4.1%
  • ELEVEN 4.0%
  • 7TWO 3.4%
  • Gem 3.2%
  • ABC2 3.1%
  • ONE 2.6%
  • ABC News 24 1.1%
  • ABC3 0.9%
  • SBS 2 0.6%
  • NITV 0.2%

Ratings data is copyright OzTAM and may not be reproduced, published or communicated without the prior written consent of OzTAM.

Megan Reynolds

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