Red Rooster fuels Aussie P-platers via whiteGREY and Mindshare

Kalila Welch

April 27, 2022 9:23

Craveable Brands’ Red Rooster has partnered with NRMA to target young Aussie drivers with the lure of free fried chicken in the latest work from whiteGREY.

The PLate Up campaign aims to divert young drivers into Red Rooster drive throughs with an initiative that will reward P-platers with free fried chicken for a year, making Red Rooster synonymous with the first drive thru experience for drivers newly on their P-plates.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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