Ad agency BMF has parted ways with Renault after two and a half years.
The parting comes just weeks after Chis Brown joined Renault as its new GM of marketing after a similar role with Mini.
Announcing the end of the relationship, Jeremy Nicholas, BMF’s CEO said: “A new team and new product provides great opportunity for the business. We believe Renault will be best served by partnering with an agency other than BMF. BMF wish them every success in the future.”
In the same announcement, Brown said: “Renault thanks BMF for their commitment and tireless dedication to the brand over what has been a difficult period. I am genuinely disappointed at losing the services of an agency of BMFʼs calibre, they have been an integral part of our business.”