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February 28, 2018 | Sofitel Sydney Wentworth

(Returning March 21, 2019)

Australia’s leading forum for the top retail & FMCG marketing minds

Mumbrella’s Retail Marketing Summit returned in 2018 with an in-depth look at what retail and FMCG marketers need to do to prepare for the next wave of digital disruption and rapidly changing consumer needs.  Over 380 people attended the summit to hear brands the likes of Mastercard, SupercheapAuto, Guzman y Gomez, Google, Officeworks, KFC and many more provide strategic insights, cut-through case studies and future predictions. From AI and voice to in-store experiences, new payment methods, drone delivery and the future of search, the summit provided a great opportunity for marketers to be inspired, gain valuable insights and network with the retail marketing industry.

FEATURED IN 2018

Jon Bird

Executive Director of Global Shopper Marketing, VML

Alexander Meyer

Chief Marketing Officer, THE ICONIC

Keynote: The Third Age of Digital Retail

Annabel Fribence

Group Marketing Director, KFC

Lara Thom

Chief Marketing Officer, Guzman y Gomez

When the Future is Now: How Guzman y Gomez Are Partnering with X to Deliver Burritos via Drone

Program

7:45am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address
8:30am
When the Future is Now: How Guzman y Gomez Are Partnering with X to Deliver Burritos via Drone
9:00am
Keynote: The Third Age of Digital Retail
10:00am
How New Payment Models Are Creating New Customers for Retailers
10:40am
Good360 Intro
10:45am
Morning Tea
11:15am
STREAM ONE
Building a Robust Relationship with Customers
STREAM TWO
Digital Explosion and Customer Evolution
12:00pm
STREAM ONE
Human Connection – How to Bring the Beat Back into the Brand’s and Marketer’s Heart
STREAM TWO
How Supercheap Auto Put the Customer in Its New Experience Centres
12:40pm
Lunch
1:40pm
STREAM ONE
Five Years In – How Obela Has Thrived in the Australian Grocery Market
STREAM TWO
Collaborating to Market the Mainstreet
2:15pm
STREAM ONE
Finding a Passion Point: How KFC Upped the Ante with Its Advertising
STREAM TWO
The Future of Search
3:00pm
STREAM ONE
Connecting with Customers Through Conversational Interfaces
STREAM TWO
The Science of Customer In-Store Behaviour
3:40pm
Afternoon Tea
4:10pm
4:50pm
Breaking Borders: How to Connect with a Billion Customers in China
5:30pm
Close & Networking Drinks

Sponsors

Supporters

I would highly recommend this event. It's one of the best I've been to. Great range of speakers that were very informative across a wide range of retail topics.
Lisa Doban, Super Retail Group

This year's Retail Marketing Summit really focused on the hot topic; digital and retail; online vs offline; how do we use data to make the right decisions.
Michelle Casey, Microsoft

Some great insights into the current and future landscape of retail through the lense of industry professionals.
Alexandra Wisbey, Billona Health and Wellness

A highly valuable day of insight from local and international experts in the retail field. Definitely worth the trip over from WA!
Alison Balch, Halo Communications

About

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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