Mumbrella Retail Marketing Summit

The retail industry’s most comprehensive marketing conference

The pandemic has reshaped how Australians engage with retail. Consumers are increasingly vocal about the qualities and standards they expect of brands, and the tug of war between physical and online shopping continues to wage. The Mumbrella Retail Marketing Summit is where senior marketing leaders across FMCG and retail - plus the agencies they work with - come to discuss the trends and topics shaping the industry. The way retail brands communicate with consumers has fundamentally shifted - don’t miss your chance to navigate the path towards a new future of retail.

SPEAKER

Kate Box

Industry Director Retail, Facebook

SPEAKER

Kate Box

Industry Director Retail, Facebook

Bio coming soon...

Speaker

Mark James

CEO & Chief Strategist, Customology

Speaker

Mark James

CEO & Chief Strategist, Customology

Mark brings over 20 years’ experience in helping brands understand, engage and keep their customers. Mark has partnered with many leading brands including Youfoodz, Mantra Group, Suncorp, Telstra, Youi and Bridgestone to create successful customer programs.

With a key focus on understanding the customer, Mark combines strategy, insight and innovation to deliver increased customer engagement and genuine loyalty. A respected industry thought leader, Mark is an experienced and engaging public speaker and media spokesperson. Having recently featured in the Herald Sun, on 3AW693 News Talk Radio and Let’s Talk Loyalty global podcast.

Mark is also the CEO of the GJI Group, a house of brands within the marketing and creative service sectors that help their clients find, keep and grow customers.

SPEAKER

Dr Sonika Singh

Researcher & Lecturer, Marketing Discipline Group, UTS Business School

SPEAKER

Dr Sonika Singh

Researcher & Lecturer, Marketing Discipline Group, UTS Business School

Bio coming soon...

Speaker

Jonathan Reeve

General Manager APAC, Eagle Eye

Speaker

Jonathan Reeve

General Manager APAC, Eagle Eye

Jonathan Reeve is VP APAC for Eagle Eye, a SaaS digital marketing platform with clients including Loblaw, JD Sports, Sainsbury’s, The Warehouse Group and Woolworths. Jonathan has worked with global retailers across three continents and was part of the team that developed the operating model for Tesco.com. Jonathan is the author of Retail’s Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions.

Speakers

Tim Mason

CEO, Eagle Eye

Speakers

Tim Mason

CEO, Eagle Eye

Tim Mason is CEO of Eagle Eye and has over 30 years’ experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty. Previously Tim was Deputy CEO at Tesco and held a number of other roles within the Tesco Group including CMO. Whilst at Tesco, Tim was instrumental in the creation of Clubcard, Express, Personal Finance and Tesco.com. Tim is the author of Omnichannel Retail: How to Build Winning Stores in a Digital World.

Speaker

David Andrew

Founder & Managing Director, The No Nasties Project

Driven by innovation and creating a world where health is not a sacrifice, The No Nasties Project and Naked Life CEO and Founder David Andrew is a true entrepreneur at heart who is not afraid of disrupting the market.

From men’s accessories, to a socks and underwear subscription, at 39 years of age David has spent the past 15 years fostering his entrepreneurial spirit. Experiencing the many highs and lows and invaluable lessons that come with the drive to innovate and “there’s always a way” attitude.

Previously working with a global management consulting firm, David was in charge of implementing large scale innovation programs across the mining, oil and gas sectors to accelerate the development, implementation and success of new technology adoptions across the large companies. After delivering one of the world’s largest technology strategies for the global key players in the mining industry, David wanted a change and took some time away to determine what the next innovative venture would be.

Whilst taking time off - he realised there was a real lack of better-for-you beverages that actually taste good when trying to reduce the amount of sugar intake in his own diet. ‘I had been playing in the kitchen to make my own healthier soft drinks to drink at home and then when I was overseas – I tried one of the commercial naturally sugar free soft drinks and realised that mine tasted better!!’ That was the start. Since then he has been aggressively creating new products to offer a better-for-you option without compromising on taste.

Riding on the wave of success, David has now set his sights on removing sugar from Australian children’s diets. Expanding on his ‘no nasties’- philosophy, he launched the ‘Sugar Free-zies’- all natural, sugar-free icy poles in 2018. It took two years of formulating the product in the lab to ensure the taste was not compromised by the healthy nutritional profile. The product was quickly backed for national distribution by supermarket giant Woolworths - generating over $200,000 in sales in the first month.

All leading him to where he is today – on a mission to remove 500 tons of sugar from Australian diets each year. Last March, he added a range of 50% less sugar cereals to the family to help change the face of food in Australia. In less than three months’ time, 100 000 boxes were sold. Committed to the cause, The No Nasties Project has pledged to donate $100 for every one-ton of sugar removed from the categories they’re playing in to a selection of not-for-profits driving awareness around better food choices in Australia.

Innovators at heart, David and his team have now set their sights on delivering innovation in another area: Alcohol. By providing a great tasting alternative to alcohol to those looking to reduce the booze but still have a great drink. Naked Life Spirits has been born - which is a range of non alcoholic Ready-to-Drinks including a G&T, Margarita, Scottish Sour, Aperol Spritz and Negroni Spritz. These have been picked up by Woolworths and Coles nationally and it is just the beginning of this new journey. Needless to say, there are plenty of other big ‘better-for-you’ ideas on the horizon in both the food as well as drinks industry from this entrepreneurial spirit.

OCTOBER 20, 2021

2021 PROGRAM

Time

Session

Speakers

Exclusive Research: Reinventing the Luxury Brand for the Online Consumer

Dr Sonika Singh

The double combo of the COVID-19 pandemic and the world’s supply chain shortages has reshaped how consumers engage with the luxury brand market. Paths to purchase have now become more elongated, the process more considered than ever, as the new retail reality dictates an updated rule book to marketers - and right now it’s the consumers who are writing the next chapter.

In response, luxury brands are attempting to engage digitally with the utilisation of conversational AI agents such as chatbots, a cost-effective and scalable solution. But is this really the path to success?

Dr. Sonika Singh from UTS Business School will unveil exclusive research from a 2021 study exploring the effectiveness of these AI-driven agents. In this insightful session she’ll discuss the phenomenon of the luxury brand and reveal how they engage (or not) with the changing expectations of the consumer.

Dr Sonika Singh

Researcher & Lecturer, Marketing Discipline Group, UTS Business School

Facing Up to the New Era of Online Retail

Kate Box

2020 proved to be an impactful year for online retail in more ways than one. Where once it was largely a domain where consumers would shop for products they already knew they wanted, it reestablished itself as a full digital shopping precinct. Entertaining, social and tap-to-buy experiences became integrated into consumers’ everyday social media lives as Instagram launched Shops and Facebook Marketplace became further entrenched.

The pandemic accelerated behaviours, but many new habits are here to stay.

Kate Box, Industry Director Retail at Facebook, will explore how digital marketers can take advantage of the new age of online retail. Hear how everyday Australians are establishing second lives as retailers, discover the new markets that exist in the post-pandemic era, and learn how to engage consumers with shopping not as a necessity but as an entertainment experience.

Kate Box

Industry Director Retail, Facebook

How to Conquer the Marketing Challenges (and More) of Direct-to-Consumer Engagement

Jonathan Reeve, Tim Mason

As digital technology becomes ever more integrated into our lives, many brands are taking the opportunity to increase their direct-to-consumer engagement and sales. Perhaps the best-known example is Nike which now makes over 50% of its sales through direct-to-consumer channels. Other examples include PepsiCo, which recently launched two direct-to-consumer websites selling pantry staples and snacks, Unilever, which acquired Dollar Shave Club, and Procter and Gamble which offers a subscription service in the US for its Tide Pods laundry detergent.

These high-profile examples are part of a wider trend to direct-to-consumer sales, driven by the ability of brands to use digital technologies to communicate directly with their end-consumers, and the commoditisation of fulfilment through platforms such as Amazon Prime. However, for every high-profile success story, there are many failures, as brands struggle with the financial and capability challenges of launching a completely new way of doing business.

In this session, Tim Mason and Jonathan Reeve will offer a strategic and operational roadmap for brands that are considering selling direct, focused on the marketing challenge of engaging directly with end-consumers rather than indirectly through a retailer. They will also offer options for retailers who want to make their sales channel more attractive to brands, in particular by using retailer-led personalisation to help brands build deeper connections with end customers.

Jonathan Reeve

General Manager APAC, Eagle Eye

Tim Mason

CEO, Eagle Eye

Your Most Profitable Customers (and How to Keep Them)

Mark James

Finding new customers is an expensive process with costs of acquisition at all-time highs. With 80% of your future profit coming from just 20% of your existing customers, do you know who your most profitable customers are - and if so, what are you doing to stop them being tempted by your competitor?

Drawing on key findings from the company’s recent research report, Customology CEO and chief strategist Mark James will help you identify and engage with this key part of your business. Learn methodologies such as the “Moneymoon” and “The path to repurchase” to better engage with the attitudes of Australian consumers and understand what they expect from the brands they purchase from today.

With overwhelming numbers reporting they feel lied to, believing new customers are treated better than loyal customers, and not feeling recognised, it’s time to get a new perspective on customer retention and discover what’s actually possible.

Mark James

CEO & Chief Strategist, Customology

SEE WHAT'S IN STORE

"There is something for everyone, whether you’re coming from the client or customer side, or a retailer or an FMCG, there are some really good learnings."

Evgenia PapageorgiouSenior Brand Manager, Coca-Cola Far East

"There’s never a bad panel, it’s always really interesting, it’s always the most cutting edge information, it’s whatever you need to feel current and fresh and top of your game."

Julia VargiuDirector, Australia, SI Global Partners

"I would highly recommend this event. It's one of the best I've been to. Great range of speakers that were very informative across a wide range of retail topics."

Lisa DobanBusiness Manager of Customer Experience, Super Retail Group

About the event

Returning 2022 | Four Seasons Hotel Sydney

About

Who should attend

Mumbrella’s Retail Marketing Summit is attended by:

– Marketers

– Brand or category managers

– Digital marketing specifically

– E-commerce and operations focused roles

– Customer experience experts

– Sales and accounts

– Consultants and strategists

If you work for online or brick and mortar retailers, payment platforms, food and beverage companies, products like home electronics and clothing, FMCG brands, technology and software, or logistics, you should attend.

SPONSORSHIP

Become a sponsor

Mumbrella’s Retail Marketing Summit brings together leading retail and FMCG brands and marketing experts to share insights in the area of retail marketing. The summit offers companies the chance to get your branding in front of key decision makers across the retail industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Become a sponsor