Bio coming soon
March 21, 2019 | Four Seasons Hotel Sydney
Mumbrella’s Retail Marketing Summit will again explore the most topical challenges and opportunities for marketers in the retail and FMCG sector. Contrary to some opinions, the launch of Amazon in Australia didn’t shut down the national retail sector, but it has, along with many other events, had a role in shaping the local environment. Hear from some of the biggest brands in the FMCG and retail sector, as well as the agencies they work with, on what they are doing to combat issues and maximise the potential to boost their marketshare. Whether it’s new martech including AI and VR, interesting ideas surrounding empathy or headless commerce, or new methods of consumer engagement, the Mumbrella Retail Marketing Summit will cover it in detail.
CEO, Capi
CEO, Capi
Bio coming soon
According to Startup Muster, in 2017, around 25% of all Australian startups had revenue generated from export sales. Furthermore, 52.1% of those employed at startups where working in marketing. Whichever way you look at it, Australian startups are looking at overseas opportunity and they believe marketing investment presents a significant opportunity to achieve those goals.
Emma Evans, CEO of the award-winning Australian sparkling water brand, Capi, will join a panel discussion on how startups are successfully expanding into overseas markets in a world dominated by mass production and heightened competition. Evans will share the growth story of Capi since its rebrand in 2013, its focused expansion into Asia and how its decision to take much of its marketing functions in-house has transformed the business.
More panel members will be announced soon.
People no longer buy brands, they join them. Nor is the path to purchasing products linear. Shoppers engage with their favourite brands across multiple touchpoints and occasions on their own terms.
Brands need to capture these customers when their intent to purchase is at its highest. They can only do this by putting the customer at the centre of their business and having technology infrastructure that allows them to serve the customer seamlessly across every touchpoint.
This is where the concept of headless commerce comes into play. Headless commerce decouples the customer experience from the back-end technology infrastructure enabling brands to deliver a truly customer-centric experience.
In 2018, Isobar created a white paper on headless commerce covering a wide range of areas within it and championing it as the future of transactional brand experiences.
Hear from Erik Hallander, National Managing Director of Isobar who will present the findings and more at the Mumbrella Retail Marketing Summit. He’ll speak about the context behind the emergence of unified commerce experiences, the limitations of conventional architecture approaches and the requirements of a headless commerce strategy and what the future holds.
Managing Director, Isobar Australia
Managing Director, Isobar Australia
As managing Director of Isobar Australia, Erik manages the business across the four offices.
Erik has been part of the Isobar team for nine years, and helped grow both the team from 60 to 300, establish industry-leading capabilities in technology and innovation as well as represent Isobar externally through thought leadership in the industry.
Erik joined as a developer, after a period of time working both in Europe and in America. At Isobar, Erik has worked with a broad range of clients as well as a spectrum of roles across technology and innovation.
Infamously no-bullshit and immune to stress, Erik is currently tasked with driving the Isobar vision and evolving its business offering to keep Isobar at the forefront of technology, design, creative, strategy and delivery.
Personally, avid gamer (and ex-eSport professional), father of two and a relentless passion for good digital products.
Infamously no-bullshit and immune to stress, Erik is currently tasked with driving the Isobar vision and evolving its business offering to keep Isobar at the forefront of technology, design, creative, strategy and delivery.
Partner, Deloitte Access Economics
Partner, Deloitte Access Economics
David Rumbens is a macroeconomist and regular commentator on the Australian economy. He leads Deloitte Access Economics’ macroeconomics and forecasting group, and has two decades of experience with Australia’s pre‑eminent economic consulting firm.
David is the author of the quarterly publication, Retail Forecasts, which provides a detailed analysis of the drivers of retail spending and trends likely to emerge. David also prepares a weekly economic briefing newsletter. The newsletter can be found at www.deloitte.com/au/weeklyeconomicbriefing
Retail Forecasts, produced quarterly, provides detailed analysis of current retail sales and consumer spending, and the important economic drivers which influence them.
More buoyant retail conditions in 2018 were supported by a rundown of household savings – an unsustainable trend. In 2019 will asset price declines and uncertainty spook consumers into moderating their spending?
In this session, Deloitte partner David Rumbens, author of Retail Forecasts, will present the ‘must know’ trends around retail in 2019. Who will still have money and what will they spend on?
What other challenges and opportunities will retail marketers face?
Customer centricity has become a standard in retail marketing strategy. But going beyond customer focus, centricity, or even obsession is an absolute must. Relentless empathy can spur a culture of customer-first thinking and behaviour that will ultimately serve the end customer whilst greatly benefiting people, partners and providers.
Exploring best-in-class brands and retailers that display the practice of empathy to deliver successful results, Danny Lattouf, Regional Head of Retail at Ideaworks, part of VMLY&R, will pair that with macro and micro retail experience trends.
He’ll dive into the trends that are reinforcing the importance of honest understanding and explain the application of creative solutions in the context of those. Does your brand invest in using relentless empathy successfully? Find out here.
Regional Head of Retail, IdeaWorks, VMLY&R
Regional Head of Retail, IdeaWorks, VMLY&R
Danny has 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector. He has worked with retailers and brands all over the world, having lived and worked in London, Singapore and Sydney for global and local brands across several marketing disciplines.
For the last three and a half years, Danny has led the retail experience offering for Y&R. Both as Managing Director of the IdeaWorks business and Regional Head of Retail, VMLY&R across Australia and New Zealand working with retail brands like Best & Less, Breville, Coca-Cola, Myer, Petbarn, rebel, Samsung, Telstra, and Woolworths to name a few.
Danny is passionate about creating memorable and impactful retail consumer and shopper experiences – both in store, online and essentially anywhere brands can be engaged and transactions can be influenced or made.
If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Retail Marketing Summit call for session proposals is currently open.
Simply choose a headline that describes concisely what it is you think should be discussed, and provide a few paragraphs on the session idea to flesh out the headline. Please be clear about who you suggest the speaker/s is/are and why they would be suitable to talk on the topic. If it is a panel you’re suggesting, please mention the speakers you think should be on it, making sure to be realistic about those you think would participate.
The types of sessions that work well:
What we don’t generally accept includes:
Please bear in mind that the most common background of attendees at Mumbrella summits are those in marketing roles, followed by agencies including media, PR and creative.
Alternatively, if you would simply like to suggest a brief idea or put forward someone to be part of an existing panel, please email Damian Francis, Head of Event Content at Mumbrella on damian@mumbrella.com.au.
Book by February 6 to save on your tickets. Bring along your team and take advantage of additional group discounts.
Earlybird Rate
Save $100 off the price of a standard ticket if purchased by February 6.
Group Earlybird Discount
Purchase five earlybird tickets together by February 6 and get one ticket completely FREE.
There’s never a bad panel, it’s always really interesting, it’s always the most cutting edge information, it’s whatever you need to feel current and fresh and top of your game.
Mumbrella has done a fantastic job of organising a really great event. To get a high calibre of speakers in an 8-hour period where you can get a lot of quick information and take it away is really good.
I would highly recommend this event. It's one of the best I've been to. Great range of speakers that were very informative across a wide range of retail topics.
There is something for everyone, whether you’re coming from the client or customer side, or a retailer or an FMCG, there are some really good learnings.
Mumbrella’s Retail Marketing Summit brings together leading retail and FMCG brands and marketing experts to share insights in the area of retail marketing. The summit offers companies the chance to get your branding in front of key decision makers across the retail industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.
Thursday March 21, 2019
Four Seasons Hotel Sydney
Mumbrella’s Retail Marketing Summit is Australia’s leading forum for top retail and FMCG marketers to analyse the biggest issues and opportunities in the retail landscape and come up with cut-through solutions and ideas.
Mumbrella’s Retail Marketing Summit is attended by:
– Marketers
– Brand or category managers
– Digital marketing specifically
– E-commerce and operations focused roles
– Customer experience experts
– Sales and accounts
– Consultants and strategists
If you work for online or brick and mortar retailers, payment platforms, food and beverage companies, products like home electronics and clothing, FMCG brands, technology and software, or logistics, you should attend.
In 2018 attendees came from eBay, Nissan, McDonalds, LendLease, Expedia, AMP Capital, Scentre Group, Estee Lauder, NAB and more.
199 George St, The Rocks NSW 2000
