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February 15, 2017 | Four Seasons Hotel Sydney

2017-02-15 08:00:00 2017-02-15 18:00:00 Australia/Sydney Retail Marketing Summit Insights into the marketing strategies that have resulted in business success and customer engagement. Four Seasons Hotel Sydney Tim Burrows tim@mumbrella.com

A forum for Australia’s leading retail and FMCG marketing minds

After the sold-out success of the first Mumbrella Retail Marketing Summit in 2016, the country’s leading retail and FMCG brand owners and experts will again converge to discuss the key issues impacting the industry. The forum is an opportunity for professionals working in all facets of marketing, including CMOs, brand managers, customer experience chiefs plus digital and social experts, to share insights and network with the leading minds working in the retail and consumer goods sector.

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Featuring

Clare Muscutt

Head of Customer Experience Design, Sainsbury's

Jo Feeney

Director of Marketing, McDonald's

Dave Fenlon

MD Australia and New Zealand, Blackmores

Dale Preston

Head of Customer Voice, Coles Supermarkets

John Broome

Chief Marketing Officer, Unilever Australia & New Zealand

Myer’s Retail Wonderland: Transforming the In-store Experience

Belinda Waller

General Manager Marketing, Jeanswest

Brand Building and How to Win the Trust of Your Customers

Ingrid Maes

Director of Loyalty & Data, Woolworths

Program

7:50am
Registration and arrival tea and coffee
8:30am
Welcome Address – Camille Alarcon, Mumbrella
8:40am
International Keynote: How Great CX Design is Driving Sainsbury’s Mission to be a Place Where People Love to Shop
9:40am
Brand Building and How to Win the Trust of Your Customers
10:30am
Morning Tea
10:55am
Virtual and Augmented Reality Coming to a Store Near You
11:45am
STREAM ONE
Breaking Down the Barriers Between ‘Retail’ and ‘Brand’ Advertising
STREAM TWO
How Treasury Wine Estates Transformed its User Journey Model to Drive Growth Globally
STREAM THREE
How Sponsorship Supercharged the Supercheap Auto Brand
12:20pm
STREAM ONE
How L’Oreal is Using Digital Innovations to Drive Online Sales
STREAM TWO
How Kids Influence Their Parents’ In-store Shopping Behaviour
STREAM THREE
How Consumer Behaviour is Changing and What Brands can do to Capitalise on It
12:50pm
Lunch
1:35pm
STREAM ONE
How Blackmores is Using Data and Analytics to Drive Retail Innovation
STREAM TWO
How Iconic Aussie Retailers are Fighting the Fast-Fashion Frenzy
2:20pm
STREAM ONE
How to Apply Marketing Science & Why It Makes Advertising Work Better
STREAM TWO
Myer’s Retail Wonderland: Transforming the In-store Experience
3:00pm
STREAM ONE
Woolworths Gets Personal to Drive Customer Loyalty
STREAM TWO
Stop Selling Products, Start Creating Moments
3:35pm
Afternoon Tea
4:00pm
Demystifying AI and how it can Improve your Bottom Line
4:35pm
Amazon on the go, so what now for Australian Retailers?
5:30pm
Close & networking drinks reception

Become a sponsor

Mumbrella’s Retail Marketing Summit brings together leading retail and FMCG brands and marketing experts to share insights in the area of retail marketing. The summit offers companies the chance to get your branding in front of key decision makers across the retail industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

SPONSORS

Supporters

I would highly recommend this event. It's one of the best I've been to. Great range of speakers that were very informative across a wide range of retail topics.
Lisa Doban, Super Retail Group

This year's Retail Marketing Summit really focused on the hot topic; digital and retail; online vs offline; how do we use data to make the right decisions.
Michelle Casey, Microsoft

Some great insights into the current and future landscape of retail through the lense of industry professionals.
Alexandra Wisbey, Billona Health and Wellness

A highly valuable day of insight from local and international experts in the retail field. Definitely worth the trip over from WA!
Alison Balch, Halo Communications

About

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Camille Alarcon.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the head of events,
Nicole McKay.

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