13 March 2024 | Sydney
Headline Partner

Future-proof your retail marketing game

The retail industry's most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten, it's never been more important to stay on top of the evolving trends and master the art of 'doing more with less'. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs, to effective creative strategy and leading eCommerce insights - this is a day not to be missed.

Browse the firepower on the lineup

Kirsten Hasler

Head of Marketing, IKEA Australia

With over a decade of experience as an IKEA marketer in Australia and Europe, Kirsten Hasler is the brand’s Head of Marketing and Insights in Australia and NZ. Although she has not yet managed to master the allen key, she lives and breathes the IKEA brand.

Having spent most of her career in digital marketing roles across web, social media and CRM, she has led several transformation projects including the development of the IKEA global social media framework and the implementation of advanced CRM for IKEA Family’s loyalty club in Australia. 

Kirsten is focused on driving ambitious commercial and brand growth for IKEA and believes that leading both business and people development together drives the best results.  

Dan Ferguson

Chief Marketing Officer, Adore Beauty

Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer and doubled returning customer growth and revenue in his first 6 months. Responsible for company growth, brand and data, he’s led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s Beauty IQ Uncensored podcast which is consistently top-ranked in beauty and wellness podcast rankings globally. In 2022, Dan was named #8 on CMO50 list of Australia’s most innovative and effective marketing leaders.

Dan has over 20 years’ of experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local & global brands including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor to preezie.com and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.

Liana Lorenzato

Chief Marketing Officer

Bio coming soon...

Joanna Rose

Chief Marketing Officer, Endeavour Group

Jo has extensive customer, marketing and digital experience developed in senior retail roles across the UK, Australia and New Zealand. She spent seven years working in digital, brand development and marketing at Tesco plc in London. Joining Woolworths in 2015, she worked across digital marketing, brand strategy, and also led the Woolworths New Zealand customer and marketing team for two years. Jo joined Endeavour Group in 2021 as Chief Marketing Officer, where she has overseen the establishment of its own omnichannel marketing function. Known as Endeavor Marketing, the function brings together a new set of centralised capabilities to work in a connected model with Endeavour’s existing brand teams. The group hub brings together media, marketing effectiveness, creative solutions, marketing strategy, transformation and customer insights capabilities to serve the Group.

Lisa Casey

Head of Growth & Retention , Dan Murphy’s

As the Head of Growth & Retention at Dan Murphy's, Lisa is responsible for leading the agenda across Media, 121 Communications and the award winning My Dan's Loyalty Program.

With a marketing career spanning over 20 across the retail and FMCG sectors in the UK and Australia, she has contributed to the growth of globally recognised brands such as Gillette, Olay, Cadbury and Coles.

A passionate advocate for blending traditional brand building approaches with digital, data & tech to solve customer challenges, Lisa is one of the rare marketers that can speak to both sides of the function, coming from a generalist marketing and creative background, successfully transitioning into the world of digital marketing, ad-tech, 121 and loyalty.

Josie Brown

General Manager Marketing, BWS

Josie Brown oversees the BWS brand strategy and how the brand experience is embedded across the business and into team culture.

With over 1450 stores nationwide, a thriving online business and more than 10,000 team members, BWS engages with millions of shoppers so every interaction is an opportunity to deliver a memorable and consistent brand experience.

Equally Josie is part of the Endeavour Marketing Leadership team and contributes to an Endeavour Group customer strategy and responsible marketing practice.

With a career heavy in digital marketing strategy, Josie draws on her experience from agency-side, publisher-side and client-side roles - most recently with Wesfarmers OneDigital and Kmart and as CMO of Tennis Australia.

Jon Wild

Chief Growth and Marketing Officer, Pet Circle

Jon Wild is the Chief Growth & Marketing Officer for Pet Circle, where he leads the performance, creative, merchandising, category management and supplier marketing teams. His current focus is reshaping the retail experience for the next generation of pet owners to achieve unparalleled growth. With more than two decades of expertise in marketing and advertising, he has navigated various industries and worked with international companies, ranging from established corporates to innovative startups, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra, and Orbitz.

Dom Hickey

Chief Strategy Officer, Howatson+Company

Dom is CSO at Howatson+Company working across all clients, leading the agencies rapidly growing multi-discipline team. Strategically Dom has worked across every dimension of marketing from brand transformation to brand experience, leading strategy on some of Australia’s biggest brands including Domain, J&J, Westpac and Coles.

Dom contributes regularly to the industry, judging at AMEs, Award and Effies. She teaches strategy at Ad School and co-hosts a podcast, The Junior Mafia, to give the perspective of young people in the industry a voice.

Before starting a career in advertising, Dom worked as a client-side marketer in publishing, as a graphic designer and a photographer for the NSW police department.

Ruth Haffenden

Global Head of Brand and Marketing , Boody

As Global Head of Brand and marketing for Australia’s first B-corp underwear brand, sold and loved in 15 countries around the world, it is Ruth’s job to convince people that helping the planet could be as easy as changing their underwear. Previous creative agency boss of 13 years, turned brand side marketer, Ruth is an outspoken advocate for diversity and sustainability in global advertising, and is out to change the game.

Peter Rose

Senior Design Manager, Customer Innovation, Coles Group

Pete is an industrial designer with over 20 years of experience in retail design, brand application, interior design & wayfinding.

Pete has worked with Coles Group for over 15 years & currently leads their in-house design team as part of the Customer Innovation & Store Development function. Pete & his team are tasked with developing & delivering cross functional innovation concepts to the Coles network, via the business’s innovation store program & agile trials.

During his time at Coles, Pete & his team have delivered a number of highly successful concepts including the award winning 2020 sustainability innovation store at Moonee Ponds, & technology innovation store at Southland.

Pete is passionate about creating engaging retail experiences & delivering innovation that is both customer-centric & commercially successful.

Pippa Leary

Managing Director Client Product, News Corp Australia

Pippa Leary is Managing Director - Client Product at News Corp Australia. Pippa has a long and successful track record identifying trends and how they are likely to shape the market. She spent the past 25 years working in commercial innovation roles across many of Australia’s largest media companies, including Microsoft, ninemsn, Fairfax and Channel Nine. Before joining News Corp Australia in 2021 she was chief executive at ASX-listed Swift Media. She is on the board of the RLPA (Rugby League Players Association) and is a non-Executive Director on the Board of Swift Media.

Amaury Treguer

Co-Founder, Bread Agency

With over 15 years of combined marketing and communications experience on both agency and client sides, Amaury has proven through-the-line experience including TV, print, social media and digital.

After launching Sixtine, a creative studio specialised in content production back in Paris, Amaury is now focusing his efforts on creating and implementing social and digital strategies for clients across a wide range of industries such as retail, entertainment, tech, automotive, FMCG, tourism, skincare, financial services, healthcare and government.

Over the past 15 years working in the digital space, Amaury has had a chance to work with clients such as Modibodi, Sony, Nikon, Netflix, Universal Pictures, Roadshow Films, Toyota, Jaguar, Kia, BIG W, WooliesX, Winc, P&G, NIVEA, Johnson & Johnson, SunRice, Lavazza, Electrolux, Clorox, Goodman Fielder, FedEx, Destination NSW, P&O Cruises, Accor Hotels, Expedia, TAL Group, Department of Foreign Affairs, National Breast Cancer Foundation, Novartis, AbbVie, Allergan, Aspen and UCB.

John Harvey Faurholt

Advertising & Retail Media Partnerships Director - JAPAC, China, Microsoft

John Harvey Faurholt leads Retail Media across JAPAC & China for Microsoft Advertising.  He is dedicated to driving innovation and success for all Microsoft’s Retail Partners, in their mission to empower every person and every organization on the planet to achieve more.  Prior to joining Microsoft, John Harvey worked at OpenX, a global leader in web and mobile advertising technology.  Here he led the creation and expansion of Partner Services across the US and EMEA, where he developed a passion for International Business and Market Development.  He previously held leadership positions at Twelvefold Media, a leading contextual advertising company and Ask.com, a pioneer in Search.  John Harvey holds a B.A. from Gonzaga University, and currently resides in Sydney, Australia.

Patricia Routledge

Head of Communications, IKEA Australia

Patricia has had a career in Communications spanning 20 years across the UK and Australia in both agency and in-house roles.

Her broad range of experience on high profile brands includes Gumtree, American Express, and Optus - on which two of her campaigns were Cannes Lions award winners.

Patricia has been at IKEA Australia for 8 years, and as Head of Communications is responsible for the strategic use of communication both internally and externally to support the IKEA Australia commercial agenda and growth plans.

Her focus is building and securing brand positioning and brand reputation across media, government and industry stakeholders and IKEA co-workers.


Michael Levine

Head of Advertising Sales AUNZ, Uber

Michael leads Uber ANZ’s advertising business and is responsible for the growth of Uber’s new advertising solutions. Michael has built a local sales team to develop relationships with Uber Eats restaurant & CPG partners, as well as help brands in ANZ access new advertising opportunities across Uber’s mobility business.

Prior to Uber, Levine spent ten years at LinkedIn leading sales teams across Australia and North America, and was most recently Head of Enterprise for LinkedIn’s Marketing Solutions division in ANZ. He also worked in sales roles at nineMSN and The Guardian (UK).

Michael brings over 15 years of experience in digital marketing and advertising sales working in Australia, United States and the UK. He holds a Bachelor’s of Arts (Media and Communications) from The University of Melbourne. Michael is a passionate advocate for equal access to education and served on the Board of ExpandED Schools in New York.

Anna McLoughlin

Head of Digital, Coca-Cola Europacific Partners

A system leader in Digital Commerce, Mick plays a key role in advancing the vision and capabilities across Southeast Asia and the Pacific. In addition to supporting the development of a global digital commerce strategy, Mick leads key strategic projects and partnerships across the retail and food service markets with the aim to deliver step change and sustainable growth to the Coca-Cola system.

A father to two wonderful girls and with the support of an amazing wife, Mick and family love spending time outdoors, regardless of the weather and experiencing what the world has to offer whether that be food, people, art or sport.

The most exciting part of being part of the ASEAN and South Pacific Coca-Cola team is my chance to immerse myself in some of the most
amazing cultures on the planet.

Nathan Bush

Director & Host, Add to Cart

Nathan is an independent eCommerce advisor and commentator with over 15 years of retail experience. Before launching his own advisory service, Nathan led Super Retail Group’s eCommerce transformation. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years and hosts Australia’s leading eCommerce podcast, Add To Cart.

Stephen Koukoulas

Managing Director, Market Economics

Few economists have both the global and local experience of Stephen Koukoulas. He is an economic thought leader in his role with his business, Market Economics.

Stephen is often driving the debate on housing, consumer spending, investment strategies, interest rates and budget policy. He does this by drawing on his unique background including his experience heading global research for TD in London, his role as Chief Economist of Citibank and Former Senior Economic Advisor to the Australian Prime Minister.

When it comes to the economy, Stephen continues to cover the big issues. He does so independently, without the constraints of many of the bank economists who are limited by what they can say. Stephen’s views are presented without fear or favour.

Stephen is the go-to economist for many businesses, investors, fund managers and the media. He is a regular contributor to Yahoo Finance and appears on television including the ABC, The Project and Sky and is regularly called upon to contribute to radio interviews across the country.

As a keynote speaker and panellist Stephen is asked to discuss the economy with audiences as diverse as the corporate world to school students - an affirmation of his ability to turn complex economic analysis into terms mere mortals can understand.

Independent. Impartial. Entertaining.

Douglas Nicol

Partner, The Works, part of Capgemini

Douglas is Strategy Partner at The Works which is part of global digital transformation powerhouse Capgemini.

The Works sits at number one in the Great Place To Work Awards for advertising agencies in Australia. The Works counts Destination NSW, VISA, The Smith Family, Qantas, Subaru, CommSec, Goodman Fielder and TAFE among its clients.

Douglas is passionate about data-informed marketing and humanising data. He has twice delivered TEDx Talks, most recently on Emotional Data. In 2016 he founded a start-up sister agency to The Works called On Message, specialising in chatbots, voice and AI.

Mariano Favia

eCommerce Manager, Brown Forman

With over a decade of experience in eCommerce in Latin America, Australia and Singapore, Mariano Favia is the eCommerce Manager at Brown Forman looking after Australia, New Zealand and Pacific Islands. 

Experienced in the beverage industry, Mariano is responsible for the eCommerce growth for the entire portfolio including leading brands like Jack Daniel’s, Woodford Reserve, El Jimador among others. Having spent most of his career in digital marketing roles across web, social media and CRM, Mariano is experienced in customer acquisition and retention strategies focused on LTV / CAC optimisations. 

Passionate about Digital Media, Mariano is looking forward to growing Brown Forman’s eCommerce integrating marketing and sales plans to navigate the new world of Retail Media across the region.

Mark Byrne

Chief Digital Officer, iProspect

A passionate and experienced digital marketer, Mark enjoys working at the intersection of media and customer experience, advising clients on how they can maximise their digital investment more broadly.

In his 13 years at dentsu, he has held several influential roles, including General Manager for Product and Strategy, Chief Digital Officer and Group Head of Innovation. He has extensive experience across retail, working with the likes of Woolworth’s Group, Kathmandu and Pandora to drive a sustainable competitive advantage from their digital and data maturity.

He is a well-known contributor to the media industry in Australia – whether that be keynote sessions at MFA Ex, the IAB Series or the Marketing Leaders’ Summit, or his role on the MFA Interactive Committee.

Adam Kron

Director, eCommerce, News Corp Australia

Adam Kron is Director of E-Commerce at News Corp Australia, a role he has held since March 2022. Adam leads the company's investment in commerce content and solutions for the e-commerce industry. He has more than 12 years experience in the e-commerce industry, holding general management and senior executive and transformation positions at many of Australia’s largest e-commerce businesses, including Catch, Kogan and Temple & Webster. He was recognised by his peers by being included in the Top 50 People in e-commerce list of 2018 published by Inside Retail.

Paul Blackburn

Director Commercial Data, Video and Product, News Corp Australia

Paul Blackburn was appointed Director Commercial Data, Video and Product in October 2022. He is responsible for News Corp Australia's commercial video strategy and the company's commercial data and digital advertising product strategy. He also works with the client product leadership team to develop new commercial products that drive diversified and incremental revenues. Over the past 10 years at News Corp Australia, he has held numerous roles including General Manager, Video and General Manager Digital Revenue and Marketing Services. Paul is a member of the IAB Australia board joining May 2021. He is a proven leader that has led organisational change in an evolving media landscape to deliver results through digital innovation.

Danny Lattouf

Partner, The General Store

Danny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore.

As Partner at The General Store, Danny is working with high-profile Australian brands, including Barbeques Galore, Frasers Property Group, Freedom Furniture, Primo Foods, Rebel, Salvos Stores and more.

Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.

Aaron Fuller

GM - Member Engagement, Super Retail Group

Highly experienced leader in the art of Customer, Experience & Commercial, helping construct great outcomes for complex organisations with the will to transform and drive customer value. A master of 'What, When, Who and How'.

Driven by performance and speed to value, with deep Customer, Product, Design, Marketing and Scaled Agile experience, wrapped together with a growth DNA, strong business understanding, analytical focus, and technologies across retail, financial services, loyalty, travel, and start-ups. 

30+ years experience in orchestrating and embedding change, delivering successful customer propositions and digital businesses. A driven leader of multi-discipline, matrix teams with strong financial management capabilities and business acumen.

Jules Lund

Founder, TRIBE

At his core, Jules is a storyteller with an accomplished career spanning two decades across TV, radio, podcasting and social media. 10 years ago Jules founded TRIBE, a global creative solution that helps retail brands build, manage and measure their Creator Marketing strategies.

With offices in NYC, London, Miami, Sydney, Melbourne & Manila, TRIBE's powerful community of short-form video storytellers drive measurable business outcomes by bridging the gap between brands and their difficult-to-reach consumers.

Each afternoon, Jules can be found hosting his drive-time digital radio show Start-Up Nation on Disrupt Radio; an Australian-first national radio network built for entrepreneurs.

David Phillips

Clients & Industries Lead, Deloitte Digital

David brings twenty years of experience across a range of commercial disciplines from a local and global perspective. These disciplines include: organisational strategy, brand (custodianship and communication), general management, insights and innovation. While David's particular strength has seen him recognised as a leader in marketing strategy for consumer brands, he has also led client and agency teams across the public sector, education, financial services and the retail industry, distinguishing David as one of the region's leading marketing strategists. He has helped some of Australia’s biggest marketing organisations build the marketing function of the future through marketing operations, capability and technology integration.

Hope Williams

Head of Commerce, IPG Mediabrands

Hope leads the commerce solutions for a wide range of clients within IPG Mediabrands Australia, drawing upon over a decade of experience in programmatic and data-driven advertising spanning APAC and European markets.

As Head of Commerce, Hope focuses on simplifying the complex and ever-changing commerce landscape to help brands win, driving sustained business growth and profitable share. She plays a pivotal role in educating and enabling agency teams on evolving consumer behaviours and market dynamics, equipping them with innovative and creative approaches to achieve commerce success across the funnel.

In 2022, driven by a commitment to ongoing learning, she co-founded a purpose-driven DTC brand, OtherNature, enriching her understanding of the end-to-end commerce landscape to better support brands in navigating today's business challenges.

Jason Wolff

General Manager Marketing, Spotlight Retail Group

Jason is a Retail, Travel & Marketing executive with a breadth of experience that spans across wholesale, merchandise, operations, marketing and corporate strategy. Having worked across both the retail and wholesale sides of these industries has provided Jason with a unique perspective into building strategies and partnerships. Within Jason's breadth of experience he possess over 15 years of experience in Marketing, developing brand strategies for business from $200 Million in turnover to $6 Billion. He has worked across brands that include Flight Centre, Trafalgar Tours, Supercheap Auto, BCF, Anaconda, Spotlight and McDonalds and delivered successful integrated strategies for these businesses.

Having held a broad ranges of senior roles across these businesses provides Jason with the ability to think outside of the box and he relishes the opportunity to inspire and engage the members of the team to deliver bigger and better ideas.

Gavin Chimes

Executive Creative Director, Howatson+Company

He cares about making purposeful, brand-building work that pushes the boundaries of craft and culture.

He’s been named Australian Creative of The Year, ranked #6 ECD in the world and has been a juror at multiple award shows including London International Awards, Immortals, Andys and AWARD. 

In 2021, he joined CEO Chris Howatson to help start a new agency where people and creativity came first. In 3 years, their team has grown to over 130 incredible staff, with offices in Sydney and Melbourne. Recently, they were named Independent Agency of the Year at the Mumbrella Awards, LIA, D&AD, Cannes (Good), Spikes and more. 

Prior to this, Gavin worked at CHE Proximity, where he was Creative Director across NRMA Insurance and Samsung, helping the agency win APAC Agency of the Year and NRMA Client of the Year. 

Before that, he worked at some of the world’s best agencies including Clemenger BBDO Melbourne, Droga5, Marcel and M&C Saatchi.

Outside of advertising, he’s authored a children’s book, Skat the Mutt, published by Scholastic and launched the luxury dog care brand, DOG by Dr Lisa.

Katy Hulton

Senior Copywriter, Howatson+Company

Katy is an award-winning senior copywriter at leading independent agency Howatson + Company.

She’s also one half of creative duo Katy and Elly, or “Kelly” as Katy’s Dad is still really trying to make happen.

With over 6 years experience in the industry, her drive to create work that’s both meaningful and unexpected has seen her help launch a swim club for adults who can’t, shoot high-end fashion for an airline, and most recently, create a taboo-breaking TikTok series for a period underwear brand.

Check out the full program


Who should attend?

Mumbrella’s Retail Marketing Summit is attended by: marketers, brand and category managers, e-commerce execs, CX specialists, sales managers, account managers, consultants and strategists.


Attend in 2025

The retail industry’s most comprehensive marketing extravaganza of the year is set to return in 2025. Want to bring your team? Get in touch today.


Partnership opportunities

The summit offers businesses the chance to get their branding in front of key decision makers across the retail industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.



Headline Partner



Event details

Event Date: 13 March, 2024

Venue: Crown Sydney



Conference: 8:25am - 5:00pm

Networking drinks: 5:00pm - 6:00pm


Getting there:

1 Barangaroo Ave, Barangaroo NSW 2000

Click here for more information on getting there.