RSVP pushes its mobile dating credentials, urging singles to start their next chapter
One of the original online dating sites, RSVP, is asserting its credentials in a campaign which focuses heavily on mobile phones.
In an increasingly crowded internet and mobile dating market, RSVP says “thousands” of Australian men and women are joining the service each week, and encourages singles to get on board and start their next chapter.
Created in-house, the ads show different people on their phones matching with people from RSVP as they are out and about.
Jenny Romero, marketing executive at RSVP, said the campaign tries to highlight how the RSVP website and app is more than just swiping.
“With this campaign, we have tried to highlight that an RSVP first date should feel comfortable because you know the important things about your potential partner,” she said.
“Using the RSVP site or app isn’t just about a simple swipe, there’s a lot more science involved, which sees RSVP taking historical success data and applying it to your ideal partner criteria.”
Dave Heysen, CEO of RSVP said the ad uses a “modern track” to represent the shift in the way people approach dating.
“We didn’t just want the music to be modern; it was also important for the people featured to highlight the types of people now using RSVP.”
Credits:
- Client: RSVP
- CEO: Dave Heysen
- Marketing Executive: Jenny Romero
- Creative Director: Yuka Graham
- Production Partner: Winc-ads
- Director: Nicole Omodei
- DOP: Emilio Abbonizio ACS
- Audio/ Music: Banoffee – With Her (Chad Valley Remix)
- Musical Supervision: Jessica Moore – Level Two Music
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