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October 12, 2016 | Swissotel Sydney

2016-10-12 08:00:00 2017-10-12 18:00:00 Australia/Sydney SAGE Swissotel Sydney Alex Hayes alex@mumbrella.com.au

A masterclass for successful independent agencies

The 2016 Secrets of Agency Excellence (SAGE) masterclass hosted some of Australia’s best-known agency leaders who shared the secrets across a range of topics including the opportunities for independents, secrets of new business, defining your unique position, the financial mistakes that agencies make and how to expand into new markets. SAGE is focused on providing independent agencies with the tools to grow successful agency businesses, and talks to agencies working across the broad marketing services spectrum, including creative, media, PR, digital, design and production.

Featured in 2016

Michael Farmer

Chairman & CEO, Farmer & Company

Keynote: How to Avoid The Madison Avenue Manslaughter – The Opportunity Facing Independent Agencies

Keynote: Same, Same But Different – How to Stand Out and Thrive

Chris Savage

Business Growth Specialist, The Savage Company

Kim McKay

Founder & Director, Klick Communications

Panel: Growing Your Agency – The Challenges of Expanding Into New Markets

Panel: What I Wish I Knew Before I Started My Agency

Robyn Sefiani

Founder & Managing Director, Sefiani Communications Group

2016 Program

8:30am
Keynote: How to Avoid The Madison Avenue Manslaughter – The Opportunity Facing Independent Agencies
9:30am
Keynote: Same, Same But Different – How to Stand Out and Thrive
10:30am
Morning Tea
11:00am
Agency Evolution – The Key to Unlocking Agency Growth
11:30am
Making The Money Side Work – The Biggest Financial Mistakes That Agencies Make and How to Avoid Them
12:00pm
Panel: The Art of New Business – The Dos and Don’ts of New Business
12:45pm
Lunch
1:30pm
Panel: Solving The Talent Problem – Can We Find Talent in New Ways
2:15pm
Panel: Growing Your Agency – The Challenges of Expanding Into New Markets
3:00pm
Afternoon Tea
3:30pm
Panel: The Confessions of a CMO – What Agencies Need to Learn About Their Clients
4:15pm
Panel: What I Wish I Knew Before I Started My Agency
5:00pm
Close & Networking Drinks Reception

Breakfast Sponsor

Supporters

If you are even considering going to SAGE, my only advice would be to GO! I found the whole day to be relevant, engaging and inspiring.

Honest, helpful advice from those in the now - I went away with pages of notes and action points.

As a growing agency, this was the perfect event for us to attend. Full of inspiring take aways and perspectives from all angles.

A thought-provoking, engaging day with insightful, relevant speakers and a genuine help to my business planning

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FOR CONTENT ENQUIRIES

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Alex Hayes.

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FOR SPONSORSHIP ENQUIRIES

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Victoria Seymour.

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FOR EVENT ENQUIRIES

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Lorin Pickup.

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