Michael Farmer is Chairman and Chief Executive Officer of Farmer & Company LLC., a strategy consulting firm for advertisers and their advertising agencies. He is Adjunct Assistant Professor of Branding and Integrated Communications at The City College of New York. Farmer is the author of Madison Avenue Manslaughter, a book about the CEO leadership challenges at ad agencies. Madison Avenue Manslaughter was awarded the Axiom Gold Business Book Award for the best marketing / advertising book of 2016. Previously, Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s period of European expansion. He has lived and worked abroad in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. Farmer has an A.B. degree from Princeton University and an MBA with highest honors from Harvard Business School.