Seedooh expands into Europe with ECN verification partnership
Australian independent verification platform provider, Seedooh, has expanded its service to Europe with Executive Channel Network (ECN).
With ECN’s digital out-of-home (DOOH) office media service, Seedooh will perform verification across its pan-European digital network of more than 530 locations in Germany, France and the UK.
Last month, Seedooh partnered with GroupM to provide third-party verification for its agencies and clients in New Zealand.
L-R: Joe Copley, Kenta Shimizu, Tom Richter
Founder and CEO of Seedooh Tom Richter said: “ECN’s decision to enable our robust solution for their European advertisers, demonstrates true leadership in markets where DOOH verification has not traditionally been available at scale for advertisers.
“Seedooh provides independent verification for most OOH campaigns in Australia and New Zealand, and we are delighted to expand into the European OOH market, adding ECN to our growing network of verified publishers globally.”
Charles Parry-Okeden, global CEO, of ECN said the introduction of Seedooh was an important step for the business.
“Third Party independent DOOH campaign verification should be the minimum standard for any campaign, and Seedooh is a perfect solution for ECN given the increasing number of pan-European campaigns running across our network.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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