Seven West Media appoints first head of convergence audience trading
Seven West Media (SWM) has appointed Alex Tansley to the newly created role of head of convergence audience trading, effective immediately.
Tansley’s most recent role was at SWM as revenue strategy manager, a position he has held since January 2019.
Alex Tansley
In the new position, Tansley will be responsible for developing and delivering Seven’s strategy across dynamic and converged audience trading solutions through Code 7+, CRM and developing new operating models and products.
Code 7+ was announced earlier this month during Seven’s upfronts, which will integrate the total audience measurement VOZ along with Seven’s audience intelligence platform 7REDiQ, with the aim to provide more in-depth targeting and data capability.
Tansley will report to SWM network director of sales Natalie Harvey and network digital sales director Nicole Bence.
SWM chief revenue officer Kurt Burnette said: “Alex comes to this role with a deep knowledge, brilliant strategic thinking and the capability to help drive Seven’s future capabilities in dynamic, converged television buying through Code 7+.
“This new, innovative role will support Seven’s transformation and our ambition to enable customers to engage and execute with ease and speed across Seven, 7plus and other audience platforms. Seven is the most watched free-to-air broadcaster across all screens, which means we have the biggest audience to gain insights from and connect our partners with, which we do in a multitude of ways using best-in-market technology, processes and people.”
Harvey added: “There is no more strategic or passionate media professional in the industry than Alex Tansley. His appointment to this crucial role is further proof of Seven’s commitment to being audience-led and platform agnostic in our pursuit of delivering more effective and better outcomes for our client and agency partners. The future of television is here and Seven is leading the way.”
Tansley commented: “Having spent over eight years working across commercial strategy in the television industry, I’m passionate about delivering the best experience for advertisers, partners and viewers, and look forward to taking Seven’s successful converged audience buying solution to the next level.”
