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Nine wins the week thanks to State of Origin boost

Round two of State of Origin and the pre-match programming were easily the most-watched shows of the week, helping Nine’s main station to an overall audience share win of 21.1%, ahead of Seven’s 19.9%, Ten’s 12.8%, ABC’s 11.3% and SBS’ 4.5%. 

Wednesday’s State of Origin match was unchallenged in the top spot with 2.384m metro viewers. The pre-match program was in second place with 1.447m. The remaining top 10 programs for the week were dominated by news with the exceptio of last Sunday’s House Rules on Seven in fifth wih 1.108m, Nine’s True Story with Hamish & Andy in seventh with 1.047m, and Monday’s House Rules in eighth with 1.035m.

The State of Origin was also the most-watched program across the 16-39, 25-54 and grocery buyer with child demographics.

Ten’s best performing program for the week – Tuesday night’s episode of Masterchef – ranked in 13th place with an audience of 913,000, but Have You Been Paying Attention also proved popular across the key advertising demographics. The comedy quiz show placed third behind the two State of Origin programs in the 16-39 demographic, and fourth in the 25-54 grouping, behind Origin programming and Tuesday’s Masterchef.

Comparing just the three commercial networks, in prime time Nine’s main station won across total people with a 27.3% audience share, ahead of Seven’s 25.7% and Ten’s 16.5%.

Nine also took the lead in the 25-54s demographic out of the three commercial free-to-air networks during prime time with 26.6%. Seven had 23.4%% and Ten placed third with 19.4%.

Seven Network, including its multi-channel offerings, took home the win in terms of free-to-air prime-time commercial audience share, with 38.6%, ahead of Nine Network’s 37.6% and Ten Network’s 23.8%.

Across the full day of programming, Seven Network also won the week with a 38.1% audience share of total people, only just ahead of Nine’s 37.7% and Ten’s 24.2%.

 

The graphs and tables below are provided by Nine and based on OzTAM’s overnight preliminary metro data. They only provide data on the three free-to-air commercial networks and thus exclude the ABC and SBS.

UPDATE: An earlier version of this story said Seven had won the week. This was based on the multi-channel offerings of the networks, rather than individual main channel performance. The story has been updated to reflect this.

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