To raise awareness of Parkinson’s Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.
On each wedge, a message read: “It’s more than just the shakes.” When turned over, it read: “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au“.
Peoples’ reactions to the stunt, which took place on World Parkinson’s Day on 11 April, were filmed and turned into a mini-documentary.
“Every day 30 Australians are diagnosed with Parkinson’s Disease,” said Clyde Campbell, founder of Shake It Up Australia Foundation. “We hope the outcome of the it’s More than just the Shakes Campaign will be to inspire Aussies to learn more about PD, volunteer, and donate…so that a cure can be found.”
“The mini-documentary has been uploaded onto YouTube and our greatest desire would be for it to go viral. We are imploring everyone to view the footage and encourage their friends and families to support the cause too,” he said.