Showpo appoints Sparro to its digital marketing account
Digital marketing agency, Sparro, has won the account for online fashion retailer, Showpo.
Sparro will be managing the retailer’s shopping, YouTube, display and search marketing, with the aim of facilitating the brand’s growth in Australia and the US.
Showpo adds to Sparro’s extensive client list
The agency now services over 70 clients including Domino’s, Webjet, Bing Lee, Estee Lauder Companies, Temple and Webster, Seafolly, AON Australia and recent addition Choice.
Jane Lu, founder and CEO of Showpo, said: “We were looking for the right partner to support us through our next period of growth. As a data driven company, we chose Sparro because of their expertise in data-driven attribution and their experience with other retail clients. We’re looking forward to working closely with the team.”
Sparro co-founder and partner, Cameron Bryant, said: “Showpo is an extraordinary Australian business and success story for Jane and the team. We’ve been watching their progress for years and are incredibly excited to be working with them on the next stage of that journey. We can’t wait to use our retail expertise to bring even greater return to their business.
“We love what they stand for – they have a great time, but always push the boundaries. We feel like it’s a great alignment and can’t wait to kick some goals with Jane and the team.”
also notable – Showpo’s longtime CMO departed a few months back.
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Sparro are putting together a very impressive client list, growing into one of the biggest and best independent digital agencies.
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Looks like the Astroturfing continues for this agency:
https://mumbrella.com.au/agencies-shouldnt-white-label-586860#comm
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[Edited under Mumbrella’s comment moderation policy]. Theo like.
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GM and CTO left mid year too.
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Why would we bother? The article is better than the comment.
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Reasons to Astroturf:
https://www.theguardian.com/commentisfree/2012/feb/08/what-is-astroturfing
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