Signature Media acquires Vacations & Travel magazine
Signature Media has finalised its acquisition of Vacations & Travel magazine.
The company will rest the print title for two issues given the impacts of COVID-19, but continue to publish digital content. Signature Media also said it will use the downtime to “refocus the magazine as well as further fine-tuning its advertising and marketing strategies”.
Previously owned by US-based Morris Media Network, Vacations & Travel was established in 1983 and expands Signature Media’s portfolio, which is currently focused on family and high-end travellers.
“The acquisition of Vacations & Travel magazine gives advertisers the opportunity to reach a much larger market, targeting different age groups and travel types, from cost-conscious travellers up to the discerning high-end luxe connoisseur and everyone in between,” CEO and group editor, Cathy Wagstaff, said.
“Vacations & Travel will fit very neatly into the Signature family, as will the existing editorial team headed by Jac Taylor and the digital team consisting of Anya Vokhmyakova and Eliza Velk.
“Helen Hayes, who has 14 years of history in various editorial roles with Vacations magazine, will return to the team as editor-at-large. We look forward to working together on this highly regarded travel title that has been on the shelves of newsagents and delivered to loyal subscribers for 37 years.”
Editor of the magazine, Taylor, added: “I have to admit, I was ecstatic to hear that it might be Signature Media acquiring Vacations & Travel, and I’m beyond happy that they’ve chosen to retain not just me, but Anya and Eliza – both such great core team members. I give my heartfelt thanks (to Cathy) for believing in us and in what we know is a quality and much-loved magazine.”
Wagstaff explained that the refocusing of the print title will involve taking it back to its roots.
“Signature Media plans to return Vacations & Travel to its former glory as a leading travel title in this market. We will take it back to its roots, catering to a broad market sector – it will be the magazine for everyone, with inspirational content covering the whole spectrum of three to five-star experiences around the globe,” she said.
Last week, the company announced the extension of its Holidays with Kids brand to help self-isolating families.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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