Solahart brightens up its marketing with battery storage
Solahart’s new TV campaign.
Solahart is tapping into the sudden interest in battery storage with the launch of a new campaign highlighting its battery service.
The campaign, created by Sydney agency Elevencom, will push Solahart’s offerings of battery storage, solar hot water and solar power, as a combination it claims is offered by few competitors.
The TV spot depicts the installation of solar panels in a happy suburban home, attempting to banish the belief solar panels are an ugly addition to homes.
The ad offers “a free onsite solar assessment” and concludes with the new campaign line “It’s not just solar. It’s Solahart.”
Solahart’s general manager Stephen Cranch said: “We’ve sold over one million solar hot water systems around the world, but now Solahart is expanding into battery storage to complement our solar power systems, we thought it was time to re-energise the brand.”
The campaign comes as consumer interest in environmentally friendly alternatives to energy continues to grow.
