Virtual Summit | October 21, 2020

Get back in the game


Sports has been one of the most heavily affected industries globally off the back of COVID-19. Leagues shut down, sponsor campaigns paused, athletes and teams put life on hold. But the game is kicking off again around the globe and the marketing work that feeds off sport both in Australia and internationally is getting back on track in new and interesting ways. Don't miss hearing from some of the best marketers in the know as they take you through their journey to now and beyond.

Nora Henriksson

Managing Director Nordics, MediaMonks

Nora Henriksson is the MD of Stockholm and global sports expert at S4 Capital's content practice MediaMonks. In her role, she bridges the gap between two increasingly interconnected industries: sports and modern marketing. Before joining the agency world and later MediaMonks, Nora spent over ten years in sports journalism, where she’s covered numerous leagues and tournaments including the Premier League, Serie A, World Cups and the EURO's, as well as some of the world's strongest football teams (the English National Team and the Swedish National Team).

She’s also quite a formidable athlete herself, making runner-up in the Swedish Championships in both boxing (light welterweight, 1998) and in American Football with the Stockholm Mean Machines in 2017. Now at MediaMonks, Nora is making her most ambitious play yet: activating sports franchises and brands in new ways with the power of digital, and virtualising sports events for a more immersive and interactive spectator experience. 


Ant Hearne

Chief Commercial Officer, Kayo

Ant joined Streamotion in September, 2019 as Chief Commerical Officer, bringing with him over 20 years of digital experience across telco, digital media and marketing for large corporates and global tech start-ups.

In his role at Streamotion, Ant leads commercial strategies across Kayo Sports and BINGE, focusing on driving business growth through innovative data driven digital initiatives. 

Prior to joining Streamotion, Ant was Chief Commercial Officer for marketing technology start-up Rokt in New York. During his time at Rokt, he led global Business Development Operations and Marketing among other responsibilities. In this role, Ant gained exposure to the world’s most advanced technology driven performance marketing efforts, helping position the company for growth including a brand re-launch.

Prior to Rokt, Ant spent five years at digital content start-up Outbrain, where he founded the business in Asia as Regional Director before taking on a global role based in New York as VP of Global Marketing. Ant has also spent time with News Corp Australia, where he was Marketing Director of Paid Content, as well as seven years at SingTel Optus in a variety of senior roles.

A grounding in large corporates, combined with recent experience in fast-moving global start-ups, means Ant knows how to help a business scale. As a marketer, he advocates the power of brand and offers modern performance marketing capability and the maturity to lead large teams through rapid change.


Josie Brown

Chief Marketing & Insights Officer, Tennis Australia

Josie Brown joined Tennis Australia 2 years ago as Chief Marketing & Insights Officer. Her team’s mission is to “Welcome everyone to tennis in Australia” and she seeks to harness insight together with creativity to create iconic experiences for tennis fans and those who play the game. Prior to joining Tennis Australia, Josie was a digital marketing leader at WPP agency JWT in Asia working on digital innovation and online marketing and prior to that at P&G - Olay, Gillette, Pantene and other brands.


Ashley O’Rourke

Director, Publicis Sport & Entertainment

Ashley is a sponsorship professional with over 10 years of experience working with a wealth of globally recognised brands, rights holders and talent both in the UK and AUNZ. Ash is responsible for developing the Publicis Sport & Entertainment division within the Groupe, leveraging a team of wide-ranging specialists across the Sydney and Melbourne markets within the Publicis Media Content division.


Dr Constantino Stavros, PhD, FHEA

School of Economics, Finance & Marketing, RMIT University

Dr Stavros is an Associate Professor at RMIT University, a member of their Consumer Wellbeing Research Group, and is one of Australia’s foremost commentators on marketing matters. He has expertise in marketing communication strategy, and in sport marketing, where he considers both the marketing of, and through, sport. A former Editor-in-Chief of the international journal Sport, Business & Management, Dr Stavros has an extensive array of publications in sport marketing, including books and academic articles.

He has worked with numerous organisations in promoting and researching the impact of sport.


Tim Beveridge

GM - Strategic Consulting, Silver Bullett

Tim is a leading strategic consultant with over 20 years’ experience working at the intersection of marketing and technology. Passionate about driving better customer experiences and stronger business results, Tim joined Silverbullet as GM of Strategic Consulting in August 2019.

Prior to Silverbullet Tim was Chief Strategy, Data, and Insights Officer for Zenith Media Australia (part of Publicis Groupe), where he was instrumental in evolving Zenith's strategic offering by leveraging a variety of data analytics methods and platforms and integrating data science firmly into the centre of Zenith's strategic offering.

A transformational leader holding a raft of executive positions throughout his career including being Strategic Director (APAC) for Oracle Marketing Cloud and Responsys, Tim has worked with many of the largest marketing verticals across Australia and APAC. These include telco (Telstra, Vodafone), banking (ANZ, NAB, CBA), auto (Honda, Mercedes, Mazda), retail (ALDI, Westfield, Wesfarmers Group), airlines (Jetstar/Qantas, Virgin), publishing and classifieds (Sensis,


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Check out the impressive line-up



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Register your entire team and unlock a discounted rate. Plus, every ticket booking unlocks a free one-month Mumbrella Pro subscription worth $79 +GST (offer valid for new Mumbrella Pro users only).

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  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*


*Offer valid for new subscribers only

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Pay just $63 per virtual ticket when purchasing five standard tickets together. Each ticket includes:

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Pay just $55 per ticket when purchasing ten virtual tickets together. Each ticket includes:

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"As well as cutting edge content there was ample opportunities to network with fellow sports marketers."
"Everyone is really keen to look across the fence and see what other people are doing. Days like today enable exactly that to happen."
"The most impressive thing is that everyone can come together here. It's unheard of in Australia to have major brands, not just sport, all come together and be able to share their ideas."
"The sessions have been great... very educational, but entertaining as well."
"I think it's really worth having a range of people from your teams here and considering coming up... we've heard a lot of diverse opinions, and there's been a lot of networking."
"A great insight into the future of sports marketing, trends and rights."
SPORTS19-145 (1)
OCTOBER 21, 2020

About the event

Mumbrella’s Sports Marketing Summit brings together marketers, comms & PR professionals, agency executives and media brands for one day to discuss the pressing issues and biggest opportunities facing the industry. From broadcasting rights to athlete sponsorship, this is your opportunity to get insights for the year ahead.


Book your ticket now and unlock a free one-month subscription* to the biggest library of media and marketing audio, video, presentations and people.

*Worth $79 + GST - valid for new Mumbrella Pro users only


Become a sponsor

Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2020 and beyond.