Paul Kind has been a leader in the commercial and marketing functions of sport and entertainment for more than 25 years.
Paul currently leads award winning sport and entertainment agency, TSE and also holds the role of CEO at the Sydney Kings basketball team as a result of TSE’s investment in the franchise in 2018.
Paul’s role as the NRL’s Head of Commercial and Marketing Director from 2002-2014 saw him manage the games sponsorship program, digital strategy, major events including State of Origin, NRL Grand Final, brand and retail advertising campaigns. He delivered major new event innovations including the NRL All Stars, and the NRL Auckland Nines. In 2014 Paul was named one of the top 20 global innovators in sports by Sport Business International for his leadership of the inaugural Nines event.
Paul oversaw the NRL’s fastest growing period of non-broadcast revenue growth from 2012-2014, highlighted by significant increases in sponsorship, ticketing, hospitality and digital revenue. He also managed the broadcast partnerships with the Nine Network, FOX Sports & Telstra during this period.
One of his legacies is the long standing partnerships the NRL retains with major Australian companies including Telstra, Harvey Norman, VB, Cola Cola, Holden & KFC.
In 2015 Paul started the KIND Agency, a sport and entertainment consultancy that specialised in marketing, sponsor activation, events and commercial consultancy. KIND’s clients included FOXTEL, FOX Sports, NSWRL, NBL, Harvey Norman, TEG Live, The Star Group during the companies 18-month existence.
In July 2017, the KIND Agency was acquired by TSE, a Sydney based sport and entertainment agency. Over the past year TSE has undergone a business transformation, built on the platform of a successful twenty five years as a leading leverage and activation agency. TSE is privately owned and well capitalised which allows for a nimble approach to opportunities including investment in commercial rights, team rights or business acquisition.
TSE’s clients include Fairfax Events, Netball Australia, Foxtel, Fox Sports, Gatorade, Citi, The Star Group, Tropfest, NSWRL and the Sydney Kings.