Get your marketing game face on

Georgie Jeffreys is the Head of Brand for Uber Eats in Australia and New Zealand, responsible for positioning & expanding the meaning of the brand, and driving new customer and category growth.

Having joined Uber in early 2015 as one of the very first Uber Eats employees, Georgie helped to lead the company’s Australian launch and was then charged with transforming the product into an iconic brand that’s both category leading and culture shaping. Since then, Georgie and her team have pioneered some of Uber’s most successful and high impact marketing initiatives globally, driving the Australian business from 40% to 95% brand awareness in just 12 months and helping to cement Uber Eats as the number 1 food delivery app across ANZ.

Georgie is a passionate people and brand leader who believes that the most effective marketing work is work that cuts through and shatters glass.

Tom Martin is a partner and Executive Creative Director at Special Group Australia. Tom first established himself as a creative, then Creative Director at Clemenger BBDO Melbourne. He then moved to New York to become an ECD at Johannes Leonardo NY.

As a creative then CD and now ECD, he has been responsible for many multi-Cannes lion winning campaigns such as Four’N Twenty’s ‘Magic Salad Plate’, Cricket Australia’s ‘Big Warnie’, Guide Dog Australia’s ‘Support Scent’, Tourism Victoria’s ‘Remote Control Tourist’, Pedigree’s ‘K9FM’ and the NAB ‘Break Up’ Campaign, which turned the banking world on its head and took out a Cannes Grand Prix and three Grand Prix Spikes (including the first ever Grand Prix for effectiveness). Most recently he helped create the interactive film ‘Stop The Horror’ which helped Victoria become the first state in Australia to legalise assisted dying for the terminally ill. ‘Stop The Horror’ has also recently won 2 Yellow Pencils at D&AD, 3 Gold Lions and a Silver Lion at Cannes, 2 Grand Prix at Spikes Asia as well as Best of Show at AWARD.

Ben has been in advertising for 16 years, working for a number of agencies in London, Manchester and now Sydney. He has the honour of leading the MediaCom Sydney team as Managing Director; a team Ben has been a part of for the past 4 years.

During this time, MediaCom Sydney has produced outstanding work for their partners and have really elevated the role of a media agency within the marketing & communications world. Ben is focused on delivering first class solutions to MediaCom’s clients and being true partners to the media publishers of Australia.

Matthew Granger joined Nine in February 2018 as Director of Sales Sport. Matthews leads Nine’s national commercial Sport strategy and proposition, with a specific focus on creating and delivering integrated communication and content solutions for partner brands.

Prior to Nine, Matthew was National Agency Sales Director at ARN. Previous roles included NSW Sales Manager at Seven Affiliate Sales and various executive roles at the Seven Network.

Matthew holds a degree in Communications and post graduate certificate in Management.

Kerry McCabe is Founder & CEO of PlayersVoice, a media platform and marketplace that powers athlete media and endorsement revenue. PlayersVoice has reimagined the world of sports media and in February 2019 was awarded ‘best contribution to sport via digital media’ by SportAus, the governing body of sport in Australia. Before founding PlayersVoice in 2017, Kerry was Global President and APAC Managing Director at RadiumOne, a data-driven marketing technology company that connects the dots between brands paid, owned, earned and shared marketing investments.

In addition to achieving great success in corporate and entrepreneurial roles, Kerry is a passionate and respected executive coach. Prior to joining RadiumOne in 2013, Kerry ran his own leadership coaching and strategic consulting business – Integral Dynamics, working alongside media, marketing, sports, entertainment and technology CEO’s, entrepreneurs and executives on business strategy, rights negotiations, sales and marketing, leadership capability and culture.

Before starting his own business, Kerry was the Director of Consumer and Online at Microsoft – Asia Pacific. He led the division’s corporate development, partnerships, advertising, marketing and publishing efforts across eight countries. His Australian responsibilities included representing Microsoft on the Mi9 Board and managing Microsoft’s investments in ninemsn, bing, skype, cudo, ratecity and iselect.

Kerry comes with a broad and successful leadership background spanning both traditional and technology marketing. He is renowned for developing winning brands, awarded cultures and high-performance sales, marketing and corporate strategy operations across Asia, the U.K and North America.

Alongside Kerry’s professional achievements, he is an active leader in the not-for-profit sector. He is the Founder and a Chairperson of UnLtd. (www.unltd.org.au), the Australian media, marketing and advertising industry foundation.

UN LTD has generated in excess of AUD40m in funding and services over the past 12-years, supporting over 60 youth charities.

Matti is currently the Director of Athlete Wellbeing and Engagement at the Australian Institute of Sport (AIS). The Athlete Wellbeing and Engagement department was established to lead & support Australia’s sporting industry to understand a successful high performance culture includes, athletes finding the right balance between wellbeing and engagement activities outside of training & competition environments to help enable optimal transitions in, through and out of elite sport.

Prior to her appointment to the AIS in January 2018, Matti was the Director of Mental Edge Consulting, an organisation that specialised in team and organizational culture, wellbeing, performance enhancement, professional development services and support systems for high performance sporting organizations . Matti has over 15 years’ experience working with Australia’s top elite and professional sports at both a strategic and operational level.

A qualified psychologist she has a broad expertise in the design, implementation and ongoing management of national programs in the area wellbeing, professional development services and support systems for high performance sporting organisations which has included several AFL Clubs, Cricket Australia, Golf Australia, Netball Australia, Tennis Australia, AFL and the Australian Cricketers Association.

Matti is currently a Director for the Tennis Victoria Board, the Independent Chairperson for the Australian Rugby Union Player Development Program committee, and a member of Cycling Australia’s Nominations and Remunerations’ Committee. Previously Matti has been the General Manager of People & Culture at the St Kilda Football Club in 2014.

O’Hea has proven herself to be one of the most complete players in women’s basketball, with her ability to score, facilitate and defend making her key cog in the Jayco Australian Opals machine.

Quickly becoming a name of note, O’Hea won the 2004 Betty Watson WNBL Rookie of the Year award and if not for injury would have been a key player in the 2005 FIBA Under 19 World Championships.

Despite this absence, O’Hea was soon again in national team colours for the 2007 FIBA Under 21 World Championships on the back of an outstanding season with the Bendigo Spirit.

O’Hea cemented her spot in the Opals squad for the 2010 FIBA World Championships after her first WNBL All-Star Five honour with the Melbourne (formerly Bulleen) Boomers. This saw demand for O’Hea rise with the Los Angeles Sparks giving her a WNBA contract for the 2011 season.

A move to the Dandenong Rangers followed, winning the 2012 WNBL Championship before helping the Opals win the bronze medal at the 2012 London Olympic Games. A third WNBL All-Star Five honour was boosted by a new contract with the Sparks ahead of the 2013 WNBA season.

At 26, O’Hea enjoyed the best season of her WNBL career in 2013/14, claiming a fourth WNBL All-Star Five honour in five seasons and setting a career high for scoring as the Rangers returned to the WNBL post-season.

2014 saw O’Hea move WNBA teams, leaving the Los Angeles Sparks for the Seattle Storm. Along with this move, she also returned to Europe to play for Basket Lattes-Montpellier Agglomeration (BLMA) in France. BLMA went on to win their third French Cup, with O’Hea collecting 18 points and 5 rebounds in the final.

Returning home in 2017, O’Hea came back to the Boomers and immediately found success as she helped them reach the playoffs while winning a gold medal at the Gold Coast Commonwealth Games with the Opals in 2018.

O’Hea then returned to major tournament action with the Opals at the 2018 World Cup. After missing the first three games due to injury, O’Hea returned for the finals as she helped the Opals win the Silver medal.

Glenn McGrath has achieved many milestones throughout his illustrious cricket career and through his role as President of the McGrath Foundation.

Glenn and his late wife Jane commenced The McGrath Foundation to address the chronic shortage of Breast Care Nurses throughout Australia particularly in Rural and Regional Australia. The foundation currently has over 100 McGrath Breast Care Nurses throughout Australia and has helped change the lives of Australian women fighting breast cancer.

McGrath’s success to date has seen him become one of Australia’s most popular and well respected athletes. His personal courage and on field success has seen him constantly sought after by the media and he is one of the most iconic faces in Australia today. In 2009 and 2010 he was named as one of Australia’s most trusted people.

McGrath has taken more wickets than any other Australian bowler in One Day Internationals and is currently fifth on the all time Test Match wicket list. Glenn was the first Australian bowler to play in 200 One‐Day Internationals and the first Australian Fast Bowler to play in 100 Test matches.

Glenn announced his retirement from Test cricket at the end of 2006. His Test career came to an end after the 5th Ashes test in Sydney, while the 2007 World Cup marked the end of his One‐Day career.

In 2008 Glenn was named as a member of the Order of Australia for ‘service to cricket as a player’ and later that year he was the recipient of the NSW Australian of the Year Award in recognition of his dedication to the McGrath Foundation and his contribution to cricket.

Glenn also played in the Indian Premier League Twenty20 Tournament for the Delhi Daredevils in 2008 and 2009.

Eileen was the first professional female gamer in Australia, she has with 15 years experience in gaming & esports and 7 years experience within the financial industry. She has most recently played CS:GO for Athletico-Fem and has been featured in various publications including BOSS magazine, the AFR, PwC and others. She is a Senior Manager at BT Financial Group, Chair of the Athletes Committee for the AESA, Lead of the Diversity panel for EGAA and consults in esports as her side-hustle, with a deep knowledge and understanding integrating corporate strategy and digital trends within the esport industry. She is extremely passionate about advancing women in esports and linking the cognitive aspects of gaming to that of transferrable corporate skills and gamification principles.

Sean Callanan understands the technological evolution of the digital landscape. He has worked with international brands, is a highly sought after public speaker and the go to resource for under-optimised digital teams.
Sean has been a pioneer in the sports digital industry. Creating voice and conversion channels for brands that speak directly to the millennial generation. Providing high level guidance in relation to content, fan engagement and social strategy within client side teams.

Sean’s experience in leading sports industry into digital age has seen him enter esports with the formation of SG Esports in late 2018. Gravitas is a professional League of Legends team in the Oceanic Pro League you can follow them on Gravitas.gg

Sean’s formal training is as a coder and developer. He has maintained those qualifications and deploys the technical skills across behavioural social channels. Sean provides a unique set of skills that encompass creative, trigger based engagement and distribution knowledge.

Tom Parker is a China specialist with a focus on collaboration between Australia and China to broaden the bi-lateral relationship. A Mandarin speaker, Tom’s long-term engagement with China has resulted in impressive networks and successful business outcomes. He has held China focused roles in The Asialink Centre, Austrade (Beijing), City of Melbourne and as writer and reporter for the ABC in both China and Australia for Radio National’s Asia Pacific Program.

In 2007, Tom established Red Tape Consulting a China Advisory business that helped stage the first AFL exhibition math as part of the Shanghai World Expo and delivered intercultural training programs as well as conducted trade missions on behalf of the Victorian and NSW governments.

In 2015, Bastion acquired Red Tape and Tom established Bastion China, as one of Australia’s leading Chinese language marketing and communications business with clients including Tennis Australia, Mirvac, Australian Grand Prix, and Virgin Australia.
Last year, he joined the AFL in a newly created role as Head of China to drive commercial outcomes from the ongoing engagement and games being played in Shanghai.

Tom incorporates a life-long passion for China into his professional life having studied Chinese (Mandarin) since 1987. He has completed a Bachelor of Arts (Asian Studies) with honours from Melbourne University and the Australian National University and a Graduate Diploma of International Business Studies (in Mandarin) at the University of International Business and Economics in Beijing. Tom has also studied in the Advanced Chinese Language Program at the East China Normal University in Shanghai.

Tom is a well-connected Australia-China facilitator with extensive experience assisting business and government better understand and access their opportunities in China.

Paul Kind has been a leader in the commercial and marketing functions of sport and entertainment for more than 25 years.

Paul currently leads award winning sport and entertainment agency, TSE and also holds the role of CEO at the Sydney Kings basketball team as a result of TSE’s investment in the franchise in 2018.

Paul’s role as the NRL’s Head of Commercial and Marketing Director from 2002-2014 saw him manage the games sponsorship program, digital strategy, major events including State of Origin, NRL Grand Final, brand and retail advertising campaigns. He delivered major new event innovations including the NRL All Stars, and the NRL Auckland Nines. In 2014 Paul was named one of the top 20 global innovators in sports by Sport Business International for his leadership of the inaugural Nines event.

Paul oversaw the NRL’s fastest growing period of non-broadcast revenue growth from 2012-2014, highlighted by significant increases in sponsorship, ticketing, hospitality and digital revenue. He also managed the broadcast partnerships with the Nine Network, FOX Sports & Telstra during this period.

One of his legacies is the long standing partnerships the NRL retains with major Australian companies including Telstra, Harvey Norman, VB, Cola Cola, Holden & KFC.

In 2015 Paul started the KIND Agency, a sport and entertainment consultancy that specialised in marketing, sponsor activation, events and commercial consultancy. KIND’s clients included FOXTEL, FOX Sports, NSWRL, NBL, Harvey Norman, TEG Live, The Star Group during the companies 18-month existence.

In July 2017, the KIND Agency was acquired by TSE, a Sydney based sport and entertainment agency. Over the past year TSE has undergone a business transformation, built on the platform of a successful twenty five years as a leading leverage and activation agency. TSE is privately owned and well capitalised which allows for a nimble approach to opportunities including investment in commercial rights, team rights or business acquisition.

TSE’s clients include Fairfax Events, Netball Australia, Foxtel, Fox Sports, Gatorade, Citi, The Star Group, Tropfest, NSWRL and the Sydney Kings.

Tom Malone, appointed Director of Sport in February 2016, is responsible for all live sport broadcast by Nine across its free-to-air and digital platforms, including tennis, rugby league, cricket, netball, basketball and golf.

He joined Nine in 2006 and has held roles as Executive Producer of the Today Show (for six years) and Executive Producer of 60 Minutes (for three years). In 2011, he founded the annual Gold Telethon for the Sydney Children’s Hospital.

Tom also serves as a Director of the Bradman Foundation on behalf of Channel Nine.

Nicola was promoted to GroupM Chief Investment Officer in 2018 after spending four years at GroupM agency Mindshare as CIO.

A highly respected media executive, with extensive experience across all channels and digital integration, she now leads the investment function at the biggest media investment group in Australia and sits on the Senior Leadership Team.

In 2018, Nicola was named the ninth most powerful woman in media by B&T Magazine, and was shortlisted as Executive Leader of the Year within the Women in Media Awards.

Before moving agency side, Nicola spent her career in publishers in both Australia and the UK. Nicola earned a degree in Psychology at Sussex University before joining the Conde Nast sales team based in central London. She moved to Australia in 2003.

She has held high profile sales roles at both Fairfax and News Corp in Australia and immediately prior to joining the Mindshare National Leadership team, spent five years serving as National Sales Director of News Digital Media before moving to the role of NSW Sales Director of the integrated print and digital business within NewsCorp Australia.

Pat Moloughney grew up in Australia’s sporting capital, Melbourne. For the last 16 years he has been at the forefront of the commercialisation of sporting events and broadcasts whilst at International Management Group and Seven West Media. After four years in Sydney and recently completing an Executive Master of Business Administration, Pat and his family have returned to his hometown of Melbourne.

While the landscape of the media industry globally will continue to evolve, what remains constant is the need to find connections between brands, consumers and content. The unique relationship with a sporting audience (whether fan or casual fan) and broadcaster can be enhanced through engaging and informative editorial. It is in this area that Pat and his team enjoy the challenge of commercialising with relevance for the audience watching and the brands seeking to engage. It is a balancing act that if overdone, will see a highly passionate fan-base turn an instant. Get it right, it’s a marvellous thing to be a part of.

With nearing a decade of extensive experience in agency-land, Oli is most recognised for partnering with BMF co-founder and ex Campaign Palace Chairman, Paul Fishlock, in establishing and developing creative agency, Behaviour Change Partners, the first agency of its kind in Australia set up to show how modern day communications can be more engaging, persuasive and effective when borrowing from the deep wells of behavioural theory, insight and science. With a longing appetite for strategy, coupled with a wide respect and appreciation for the never-changing fundamentals of marketing, at the beginning of 2018, Oli made the switch to client side, joining the Port Adelaide Football Club (AFL) as General Manager – Marketing & Brand.

Heath McDonald is Professor of Marketing, and Co-Director of the Customer Experience and Insights (CXI) Research Group at Swinburne University, Australia. His research work focuses on the field of customer acquisition and retention, particularly in subscription markets (e.g., season tickets, memberships). Informed by a marketing science perspective, this work often involves repeated modeling employing large datasets. His work has made major contributions to our understanding of how to convert people from causal fans to season ticket buyers and of how marketing empirical generalizations apply to the sports industry. Major sporting leagues, including the AFL and BBL, have used this research to drive growth in fan and member numbers, to inform pricing decisions and evaluate stadium design and development. This research has attracted over $2 million in funding from more than fifty different industry partners, including the Australian Football League, the International Cricket Council and the Australian Research Council.

This work has been published in leading journals in the fields of Marketing, Sport Management and Hospitality. Those journals include the European Journal of Marketing, the Journal of Sport Management and the Journal of Business Research. He recently co-authored the book “Sports Consumer Behavior: Marketing Strategies” published by Routledge. Professor McDonald sits on the editorial boards of five international journals, is a lifetime Fellow of the North American Society for Sport Management (NASSM) and is a Graduate of the Australian Institute of Company Directors.

Tyson “Star Boy” Pedro was born and raised in Sydney, Australia, where he grew up surrounded around Martial Arts most of his life because of his father, He currently trains out of Sydney and also Jacksons Wink MMA Academy in Albuquerque, US.

Started his love of fighting from the young age of 8, Doing Kenpo Karate and weapon tournaments, but after dominating the league he always sought after taking it to another level with boxing. After a successful and undefeated 7 fight win streak in amateur boxing he decided to have a run at Jiu Jitsu at the same time winning various state, national and pan pacific titles. Then in 2010 Tyson was awarded the accolade best boxer after winning his division in the NSW State Titles. Then Tyson moved on to win the Abu Dhabi world trials in the Blue belt Jiu Jitsu open weight division in 2012 qualifying for the world championships in Abu Dhabi however was unable to compete due to work commitments. Later Tyson then won his first a class amateur MMA debut and immediately turned Pro. He then took on the local MMA scene by storm, his first Pro bout was a first round KO of punches, then in 2016 he had 2 fights which finished both of them first round by submission. Since dominating the local scene within the Light Heavyweight division got into the UFC and has made a statement within his first year making top 15 in the world. Has Black Belt in BJJ and has a MMA pro record of 7-3

In 2018 Esther introduced Audience of Value (AoV) as an influencer trading metric, reinforcing her commitment to bringing discipline and measurability to engagement channels. She has delivered business success to brands such as Sydney Airport, Olympus, Rimmel, Steggles, OPI, and Olympus with content grounded in audience rigour and measurable KPIs.

Andrew Montesi is a marketer, content producer and former TV sport reporter.

He is Head of Marketing at PickStar, Australia’s largest marketplace to book sports stars for events, marketing campaigns and experiences. PickStar is a startup that provides direct access to 1100+ elite athletes and sports personalities, working with brands like Caltex, Sportsbet, Coles, Seven West Media, Optus and Bendigo Bank, as well as many schools, sports clubs and fans.

Andrew also produces a number of podcasts and content for a wide range of clients across sport and professional services industries through his content marketing company, Apiro.

Previously, Andrew was a sport reporter and producer with 9 News and started his career in the media and communications department at the Adelaide Crows.

Michelle is currently a Group Account Director and sports and entertainment lead at Thrive PR + Communications.

Michelle joined the agency in 2018 with extensive sports PR and sponsorship experience, having worked with some of the biggest sports properties in the world in soccer, Formula One and athletics in Australia and London.

Michelle has led teams to create and execute integrated communication and sponsorship leverage strategies for consumer and B2B brands. With expertise across media relations, content, digital and experiential, she has also worked across talent management, rights and sponsorship contract negotiation and stakeholder engagement.

Recently, Michelle spearheaded the Thrive team to launch a new, global racing league SailGP into the Australian market, including the world premiere in Sydney. The annual championship, founded by Oracle billionaire Larry Ellison, features teams from six nations, competing in five grand prix around the world.

She is passionate about raising the profile of women’s sports, and in her downtime loves playing netball, watching AFL, and supporting Liverpool in the EPL.

Thrive’s sports portfolio includes SailGP, Swimming Australia, STIHL Timbersports, Collective Wellness Group (including Anytime Fitness), Pickstar and ANZ including their sponsorship of the Australian Open tennis.

Bio coming soon…

Mark Pejic is an experienced advertising and media executive with over 29 years’ experience managing and developing some of the largest ASX listed media agencies across Asia Pacific region.

• Current, CEO QMS Sport – QMS Sport continues to expand its sports technology and media rights portfolio, including international expansion into Europe, USA and South America. Further strengthening QMS Sport’ position in key strategic international sports markets as it continues to expand its geographic footprint, and simultaneously diversify revenue channels and deliver further value to its shareholders.
• Chainman, IPG Mediabrands – IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries. As Chairman for IPG Mediabrands Mark was responsible for the network’s overall performance in the Melbourne market.
• CEO, MediaCom – MediaCom is one of the world’s leading media agencies. As part of a global network, they plan and buy media for some of the world’s biggest brands. MediaCom’s network comprises 7,000 employees in 125 offices in 100 countries around the world.

A commercially focused Senior Analyst at Neuro-Insight with over 7 years’ experience, Casey has been involved with some of Australia’s and Asia Pacific’s largest brands and organisations, helping them design, explore, implement and apply unique neuroscience-based insights. Specialising and publishing in the realm of cognitive drivers of consumer behaviour and decision making, Casey combines her passion and knowledge to understand the various impacts of media, creative, category, and the consumer.