July 5, 2018 | The Four Seasons Hotel Sydney

2018-07-05 07:00:00 2018-07-15 21:00:00 Australia/Sydney Mumbrella Sports Marketing Summit Australia's Biggest Sports Marketing Conference The Four Seasons Hotel Sydney/var> Tim Burrows
Headline Sponsor

The SuperBowl of sports marketing conferences in Australia

Back for its fourth year, the Mumbrella Sports Marketing Summit is a one day blitz of the biggest sports marketing trends, insights and learnings delivered by industry leaders both local and international. Discover major sponsorship and brand partnership insights, learn about the latest sports viewing habits of consumers across multiple platforms, listen to case studies from brands, teams and stadiums and hear the opinions of the athletes themselves. The summit is an essential learning and networking event that will be inspirational for those that work in media and marketing in and around sports. The conference is finished off with the highly anticipated Mumbrella Sports Marketing Awards.

Featuring for 2018

Kyle Bunch

Managing Director, Social at R/GA

Karen Lunn

CEO, Australian Ladies Professional Golf

Rugby Reimagined: The Story of the Rugby Australia Rebrand

Rugby Reimagined: The Story of the Rugby Australia Rebrand

Rugby has long been a sport that has laid claim to passionate followers and intense school and club rivalries. However, in recent years Rugby has struggled to keep up with the growth in popularity of both the NRL and AFL on a professional level.

Sport in Australia is in a state of unprecedented change, both in terms of fan and participant engagement and also in attracting corporate sponsorship opportunities. With a focus on rebuilding Rugby’s profile for a new generation of fans and participants, the former Australian Rugby Union (ARU), now Rugby Australia, took the initiative of getting back to the very heart of the game by sharing stories from the wider community about what Rugby means to them and what inspired them to play this great global game.

Late last year Rugby Australia revealed their new brand identity as the first part of a broader strategy to reimagine Rugby and introduce new initiatives that will make Rugby more accessible, inclusive and relevant for a new generation of men and women across every level of the game.

Following on from this, in March 2018, Rugby Australia officially launched their #PartOfMore campaign, using television, digital and social to unveil the ‘new faces of rugby’ through a series of short-form documentaries following the lives of people from different backgrounds who share a strong connection with the game.

In this session, the agency behind the rebrand, Digilante, will be joined by Rugby Australia to outline the thinking behind the rebrand, the process of its creation and the early results of this new direction.

Is Rugby proving to be more inclusive, relevant and accessible? How will this iconic sporting brand continue to grow its profile in an age of disruption and intense competition?

Has New Media Killed the Off-Season?

Jaimie Fuller

Executive Chairman, SKINS

Georgie Parker

Collingwood AFLW Player


Trust in Sport: The First Half
Trust in Sport: The Second Half
Rugby Reimagined: The Story of the Rugby Australia Rebrand
The Future of Sport: Staying Ahead of the Game
Has New Media Killed the Off-Season?
Do Marketers Dream of Electric Sports? The Growth and Growth of eSports
Women in Sport: The Marketing Strategy
Can Marketers Kick a Goal with Grassroots Sport?
Worth a Gamble? The Relationship Between Betting Agencies and Sport
Turning Performance Insights into Revenue and Fan Engagement

Earlybird Tickets

Terms & Conditions

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella Sports Marketing Summit’s call for session proposals is open until Thursday June 14, 2018.

How to Put Forward a Session Proposal


The Mumbrella Sports Marketing Awards will take place during the Sports Marketing Summit towards the end of the conference. These awards recognise companies and teams that deliver outstanding work and results on behalf of sports brands.

2017 Winners Gallery


Become a sponsor

Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Headline Sponsor


Whether you are there to network or learn, you will come away with more than you thought you possibly could.

Brilliant and inspiring. A great look into the ever changing world of sports marketing.

The obvious choice for sports marketing update in Australia.

A well-organised event, with relevant topics and engaging speakers!

A whole host of fantastic speakers who each delivered engaging presentations with real, practical takeaways at an awe-inspiring venue.

Great spread of speakers with a variety of view points.





Contact the conference curator,
Damian Francis.



Contact the sales director,
Victoria Seymour.



Contact the events manager,
Liz Baldwin.