“Our vision is a world in which sport inspires society. Our purpose will always be to fuel the true spirit of competition” – Jaimie Fuller
Jaimie Fuller is an internationally recognised campaigner for improved sports governance and anti-corruption in sport.
Armed with a brand identity of truth and integrity, Jaimie has taken on sporting giants, unafraid to speak out against the modern-day slavery he sees behind the 2022 FIFA World Cup stadium developments in Qatar to the doping scandals plaguing the International Association of Athletics Federations.
Jaimie is the founder of #ChangeCyclingNow which led to initial governance reform following the Lance Armstrong revelations in 2013 and resulted in the deposition of the then-president of Union Cycliste Internationale, Pat McQuaid. Jaimie is also the cofounder of #NewFIFANow which has pressured FIFA, its sponsors and broadcasters for fundamental change in the world football governance for more than three years.
Jaimie is a regular commentator on the increasingly eroding trust in sport, what brands can be doing to change sport for the better and the role sport can play in helping to change society for the better. He has been featured across major media mastheads, radio and television in the UK, Europe, USA and Australia and has spoken at public forums and conferences in Australia, Denmark, Ireland, South Africa, Spain, Switzerland, and the USA. Jaimie also presented at the 2016 Lions in Cannes on the topic of Purpose Marketing and the SKINS vision.