About The Event

Virtual Summit | October 21, 2020

Get back in the game


Sports has been one of the most heavily affected industries globally off the back of COVID-19. Leagues shut down, sponsor campaigns paused, athletes and teams put life on hold. But the game is kicking off again around the globe and the marketing work that feeds off sport both in Australia and internationally is getting back on track in new and interesting ways. Don't miss hearing from some of the best marketers in the know as they take you through their journey to now and beyond.

Nora Henriksson

Managing Director Nordics, MediaMonks

Nora Henriksson is the MD of Stockholm and global sports expert at S4 Capital's content practice MediaMonks. In her role, she bridges the gap between two increasingly interconnected industries: sports and modern marketing. Before joining the agency world and later MediaMonks, Nora spent over ten years in sports journalism, where she’s covered numerous leagues and tournaments including the Premier League, Serie A, World Cups and the EURO's, as well as some of the world's strongest football teams (the English National Team and the Swedish National Team).

She’s also quite a formidable athlete herself, making runner-up in the Swedish Championships in both boxing (light welterweight, 1998) and in American Football with the Stockholm Mean Machines in 2017. Now at MediaMonks, Nora is making her most ambitious play yet: activating sports franchises and brands in new ways with the power of digital, and virtualising sports events for a more immersive and interactive spectator experience. 


John Matthews

Director of Media and Partnerships, Kayo

John Matthews is Director of Media and Partnerships at Streamotion, an Australian digital B2C streaming and technology business. Streamotion is home to the ground-breaking sports streaming service, Kayo Sports and recently launched entertainment streaming service BINGE, as well as operating international streaming services WatchNRL and WatchAFL.

John joined Streamotion in June 2018, initially as Director of Customer Acquisition at Kayo Sports, and has 20 years’ experience in the Digital Marketing industry both domestically and internationally.

Prior to his role with Streamotion, John spent three years as Group Head of Performance and Media at APD in Singapore. In this role he was tasked with building out APD’s Digital Marketing capability across Australia, New Zealand and South East Asia.

Before moving to Singapore, John spent 12 years in Australia building one of the country’s most successful independent Performance Marketing agencies, dgm, with a team of 70 working across SEO, Programmatic, Paid Social, PPC, Affiliate Marketing, Lead Generation and Data & Analytics.

His current role combines two of his passions, sport and marketing, with John responsible for overseeing all Media, Social, Partnerships and Distribution across the Streamotion portfolio of brands.

A Performance Marketer by trade, John is passionate about building great teams, delivering exceptional work and the development of people.


Josie Brown

Chief Marketing & Insights Officer, Tennis Australia

Josie Brown joined Tennis Australia 2 years ago as Chief Marketing & Insights Officer. Her team’s mission is to “Welcome everyone to tennis in Australia” and she seeks to harness insight together with creativity to create iconic experiences for tennis fans and those who play the game. Prior to joining Tennis Australia, Josie was a digital marketing leader at WPP agency JWT in Asia working on digital innovation and online marketing and prior to that at P&G - Olay, Gillette, Pantene and other brands.


Ashley O’Rourke

Director, Publicis Sport & Entertainment

Ashley is a sponsorship professional with over 10 years of experience working with a wealth of globally recognised brands, rights holders and talent both in the UK and AUNZ. Ash is responsible for developing the Publicis Sport & Entertainment division within the Groupe, leveraging a team of wide-ranging specialists across the Sydney and Melbourne markets within the Publicis Media Content division.


Dr Constantino Stavros, PhD, FHEA

School of Economics, Finance & Marketing, RMIT University

Dr Stavros is an Associate Professor at RMIT University, a member of their Consumer Wellbeing Research Group, and is one of Australia’s foremost commentators on marketing matters. He has expertise in marketing communication strategy, and in sport marketing, where he considers both the marketing of, and through, sport. A former Editor-in-Chief of the international journal Sport, Business & Management, Dr Stavros has an extensive array of publications in sport marketing, including books and academic articles.

He has worked with numerous organisations in promoting and researching the impact of sport.


Tim Beveridge

GM - Strategic Consulting, Silverbullet

Tim is a leading strategic consultant with over 20 years’ experience working at the intersection of marketing and technology. Passionate about driving better customer experiences and stronger business results, Tim joined Silverbullet as GM of Strategic Consulting in August 2019.

Prior to Silverbullet Tim was Chief Strategy, Data, and Insights Officer for Zenith Media Australia (part of Publicis Groupe), where he was instrumental in evolving Zenith's strategic offering by leveraging a variety of data analytics methods and platforms and integrating data science firmly into the centre of Zenith's strategic offering.

A transformational leader holding a raft of executive positions throughout his career including being Strategic Director (APAC) for Oracle Marketing Cloud and Responsys, Tim has worked with many of the largest marketing verticals across Australia and APAC. These include telco (Telstra, Vodafone), banking (ANZ, NAB, CBA), auto (Honda, Mercedes, Mazda), retail (ALDI, Westfield, Wesfarmers Group), airlines (Jetstar/Qantas, Virgin), publishing and classifieds (Sensis, Realestate.com.au).


Liana Dubois

Director of Powered, Nine

In her current role Liana leads Nine’s marketing solutions division Powered By Nine. Her previous roles include senior sales roles at both Nine and Network Ten where she has held positions including Sydney Sales Director and National Sponsorship and Assets Director. Liana is passionate about the power of creativity, big thinking and big ideas and its ability to both inspire consumers and drive results for brands.


Craig Heydon

Public Relations & Media Director, The IRONMAN Group Oceania

Bio coming soon...


Damian Francis

Head of Content, Mumbrella

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.


Toby Boon

Director of Insights, Strategy and Effectiveness, Powered by Nine (Moderator)

As the Director of Client Strategy for Powered by Nine, Toby leads a team of creative and curious thinkers who are committed to realising big ideas for brands across Nine's ecosystem of television, radio, print and digital platforms.

Toby trained as an account planner in London, working in both creative and media agencies. He is passionate about developing the next generation of strategists, encouraging "non creatives" to think creatively, and finding new ideas in unexpected places.


Hannah Krijnen

Director, Fiftyfive5

Hannah has been delving into people’s worlds for 15 years, always seeking to understand what drives their behaviour and what is shaping their lives. Where previously she lead the qualitative offer at both Added Value and Fiftyfive5, now as a Director at Fiftyfive5, she uses this knowledge to drive commercial growth strategies for a wide range of clients across Media/ Entertainment, Financial Services, Technology, Telco, Retail and Tertiary Education. She is known by her clients as being a trusted consultant who brings the voice and needs of people to life, guiding the development of brand and comms strategies that make a difference.


Jon Kelly

Creative Director, M&C Saatchi Sport & Entertainment

As the Creative behind several award winning sports campaigns in Australia including Rethink Role Models for Samsung, 'You can't be what you can't see' and '20 Not Out' for CBA, Jon has been the Creative Director at M&C Saatchi Sport & Entertainment for the last 3 years.


Anne Gruber

Head of Content Partnerships – Sport, Powered by Nine

Anne is a multiplatform content expert, working at the intersection of the industry’s leading storytellers, sporting bodies, production houses and brands to create content that connects with Australians and ultimately drives revenue for partners.

Since joining the Nine Group 6 years ago, her team’s focus has been to build and deliver effective brand partnerships that harness the true power of when and how consumers access the content they love.

Anne holds a Bachelor of Contemporary Arts and a Master of Business and Commerce from the University of Sydney.


Watch it live or replay it later


Check out the impressive line-up


Bonus content to be streamed on Mumbrella Pro the following day



Final days to score your tickets

Register your entire team and unlock a discounted rate. Plus, every ticket booking unlocks a free one-month Mumbrella Pro subscription worth $79 +GST (offer valid for new Mumbrella Pro users only).

Virtual Individual Ticket
Buy Ticket
Individual Rate

The standard rate of an individual virtual ticket includes:

  • Live access to virtual sessions
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*


*Offer valid for new subscribers only

5 For 4 Virtual Ticket
Buy Tickets
Group Rate

Pay just $63 per virtual ticket when purchasing five standard tickets together. Each ticket includes:

  • Live access to virtual sessions
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*

*Offer valid for new subscribers only


Pay just $55 per ticket when purchasing ten virtual tickets together. Each ticket includes:

  • Live access to virtual sessions
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*

*Offer valid for new subscribers only

"As well as cutting edge content there was ample opportunities to network with fellow sports marketers."
"Everyone is really keen to look across the fence and see what other people are doing. Days like today enable exactly that to happen."
"The most impressive thing is that everyone can come together here. It's unheard of in Australia to have major brands, not just sport, all come together and be able to share their ideas."
"The sessions have been great... very educational, but entertaining as well."
"I think it's really worth having a range of people from your teams here and considering coming up... we've heard a lot of diverse opinions, and there's been a lot of networking."
"A great insight into the future of sports marketing, trends and rights."
SPORTS19-145 (1)
OCTOBER 21, 2020

About the event

Mumbrella’s Sports Marketing Summit brings together marketers, comms & PR professionals, agency executives and media brands for one day to discuss the pressing issues and biggest opportunities facing the industry. From broadcasting rights to athlete sponsorship, this is your opportunity to get insights for the year ahead.


Book your ticket now and unlock a free one-month subscription* to the biggest library of media and marketing audio, video, presentations and people.

*Worth $79 + GST - valid for new Mumbrella Pro users only


Become a sponsor

Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2020 and beyond.