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June 21, 2017 | Sydney Cricket Ground

2017-06-21 9:30:00 2017-06-21 16:30:00 Australia/Sydney Mumbrella Sports Marketing Summit Australia’s biggest and best sports marketing summit returns in 2017 Sydney Cricket Ground Liz Baldwin liz@mumbrella.com.au
Headline Sponsor

Australia’s biggest and best sports marketing summit

In its third successful year, Mumbrella Sports Marketing Summit hosted over 350 delegates and over 40 top local and international speakers, as well as the Mumbrella Sports Marketing Awards which, for the first time, recognised the best teams, campaigns and individuals working in the industry. The conference is an opportunity to hear from the leading minds in sports marketing and help delegates prepare for the opportunities and challenges that lie ahead.

Featuring

Kenton Olson

Director of Digital & Emerging Media, Seattle Seahawks

International Keynote: The Rise of Datatainment

Simon Farrant

VP, Content and Corporate Marketing, Perform Group

Caitlin Bassett

Goal Shooter, Diamonds & Sunshine Coast

Ask an Athlete

Paralympic Sports a Year on from Rio

Lynne Anderson

CEO, Australian Paralympic Committee

Matthew Pavlich

Co-Founder, Pickstar & President, AFL Players Association

Rise of The Bucketheads: How KFC Built a Brand Using Cricket

Sally Spriggs

Marketing Director, Group Meals, KFC

Program

8:15am
Welcome Address – Alex Hayes, Mumbrella
8:20am
How Fans Really Feel About The Amount of Sport on TV
8:50am
International Keynote – Connecting with The ‘12s’: How Seattle Seahawks Dominates on Digital
9:50am
How to Tell You’re Getting Value From Your Sponsorship
10:35am
Morning Tea
10:55am
STREAM ONE
Brand Storytelling Through The Power of Live Sport
STREAM TWO
Should Alcohol Advertising in Sport be in Moderation?
11:45am
STREAM ONE
Going Big: How Cricket Australia Built a Successful Global Media Brand
STREAM TWO
Making The Commonwealth Games Happen
12:20pm
STREAM ONE
Screens, Streams and Stadiums: The Future of Live Sports Experiences
STREAM TWO
Paralympic Sports a Year on from Rio
12:50pm
Lunch
1:00pm
Lunch & Learn – Sports Journalism: Time to Grow Up
1:30pm
International Keynote: The Rise of Datatainment
2:25pm
STREAM ONE
Future of Broadcasting
STREAM TWO
What’s Next for Women’s Sports?
3:15pm
STREAM ONE
A Fireside Chat with Matthew Pavlich
STREAM TWO
Rise of The Bucketheads: How KFC Built a Brand Using Cricket
3:45pm
Afternoon Tea
4:05pm
How to Leverage Sports in Your Marketing
4:50pm
Ask an Athlete
5:35pm
Close & Networking drinks reception
6:00pm
Sports Marketing Awards
7:00pm
Close

AWARDS

The inaugural Mumbrella Sports Marketing Awards will take place immediately after the summit. These awards recognise companies and teams that deliver outstanding work and results on behalf of sports brands.

2017 Awards Winners

Social Idea of The Year
Best Fan Engagement Strategy
PR Idea of The Year
Sports Agency of the Year
Best On-ground Activation
Marketing Team of the Year
Sports Media Brand of the Year
Sports Ad Campaign of the Year
Best Use of Sponsorship
Best Sports Presenter
2017 Shortlist

2017 Winners Gallery

Headline Sponsor

Venue & Networking Drinks Partner

Sponsors

SUPPORTERS

Whether you are there to network or learn, you will come away with more than you thought you possibly could.

Brilliant and inspiring. A great look into the ever changing world of sports marketing.

The obvious choice for sports marketing update in Australia.

A well-organised event, with relevant topics and engaging speakers!

About

About
Location

CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Alex Hayes.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

EMAIL