Lynne is recognised as one of the pioneers of the sponsorship and evaluation research industry in Australia. Lynne has more than 15 years specialist experience in helping sectors of the industry (sports, sponsors, government and media) with commercial decision making around sports, sponsorship, tourism and events. Lynne took on a new role and joined the Australian Paralympic Committee in August 2015 as the Chief Executive Officer.
Previously the Marketing Manager for the Canterbury Bulldogs Rugby League team (1993-1997), Lynne established her own sponsorship research consultancy in 1998 with S-COMM Australian and New Zealand, which was acquired by Repucom in 2007. Lynne was MD Australia and New Zealand of Repucom from December 2007 – October 2014. Lynne has lectured at University of Western Sydney and Victorian University of Technology’s Post Graduate Sports Marketing program.
Lynne has experience on several boards including; the Museum of Applied Arts and Science (current), Australian International Military Games (current), the Gold Coast Titans (current), Parramatta Stadium Trust, as the Deputy Chairperson, as well as the 2002 Melbourne World Masters Games, and Camp Quality. Lynne was also an Editorial Board Member of the Journal of Brand Strategy and Sponsorship until 2013.