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July 5, 2018 | The Four Seasons Hotel Sydney

Headline Sponsor

The SuperBowl of sports marketing conferences in Australia

Back for its fourth year, the Mumbrella Sports Marketing Summit was a one day blitz of the biggest sports marketing trends, insights and learnings delivered by industry leaders both local and international. Delegates discovered major sponsorship and brand partnership insights, learnt about the latest sports viewing habits of consumers across multiple platforms, listened to case studies from brands, teams and stadiums and heard the opinions of the athletes themselves. The summit has become an essential learning and networking event that inspires those that work in media and marketing in and around sports. The conference concluded with the highly anticipated Mumbrella Sports Marketing Awards.

Featured in 2018

Kyle Bunch

Managing Director, Social at R/GA

Matt Carroll

CEO, Australian Olympic Committee

The Road to Tokyo: Matt Carroll, CEO of the AOC Speaks with Francis Coady

Rugby Reimagined: The Story of the Rugby Australia Rebrand

Rugby Reimagined: The Story of the Rugby Australia Rebrand

Rugby has long been a sport that has laid claim to passionate followers and intense school and club rivalries. However, in recent years Rugby has struggled to keep up with the growth in popularity of both the NRL and AFL on a professional level.

Sport in Australia is in a state of unprecedented change, both in terms of fan and participant engagement and also in attracting corporate sponsorship opportunities. With a focus on rebuilding Rugby’s profile for a new generation of fans and participants, the former Australian Rugby Union (ARU), now Rugby Australia, took the initiative of getting back to the very heart of the game by sharing stories from the wider community about what Rugby means to them and what inspired them to play this great global game.

Late last year Rugby Australia revealed their new brand identity as the first part of a broader strategy to reimagine Rugby and introduce new initiatives that will make Rugby more accessible, inclusive and relevant for a new generation of men and women across every level of the game.

Following on from this, in March 2018, Rugby Australia officially launched their #PartOfMore campaign, using television, digital and social to unveil the ‘new faces of rugby’ through a series of short-form documentaries following the lives of people from different backgrounds who share a strong connection with the game.

In this session, the agency behind the rebrand, Digilante, will be joined by Rugby Australia to outline the thinking behind the rebrand, the process of its creation and the early results of this new direction.

Is Rugby proving to be more inclusive, relevant and accessible? How will this iconic sporting brand continue to grow its profile in an age of disruption and intense competition?

Julian Dunne

Head of Marketing & Insights, AFL

Nikki Dryden

Director, PwC & Olympian

Trust in Sport: The First Half

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PROGRAM

7:45am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address – Damian Francis
8:30am
The Future of Sport: Staying Ahead of the Game
9:15am
The Road to Tokyo: Matt Carroll, CEO of the AOC Speaks with Francis Coady
10:00am
Morning Tea
10:30am
STREAM ONE
Trust in Sport: Building Trust With Fans Through Clever Content That Moves, Motivates and Mobilises
STREAM TWO
The Challenge and Opportunity of Delivering High Value Live Sports at Scale
11:20am
STREAM ONE
Can Marketers Kick a Goal with Grassroots Sport?
STREAM TWO
Worth a Gamble? The Relationship Between Betting Agencies and Sport
12:10pm
STREAM ONE
Taking a Punt: The AFL’s New Brand Strategy and Diversity Focus
STREAM TWO
Women in Sport: The Marketing Strategy
12:40pm
Lunch
1:40pm
STREAM ONE
Has New Media Killed the Off-Season?
STREAM TWO
Do Marketers Dream of Electronic Sports? The Growth and Growth of eSports
2:30pm
STREAM ONE
Rugby Reimagined: The Story of the Rugby Australia Rebrand
STREAM TWO
Can Sport Sponsors Save Sport?
3:05pm
STREAM ONE
Turning Performance Insights into Revenue and Fan Engagement
STREAM TWO
How Athlete Sponsorship Has Changed – And What it Will Look Like in 10 Years
3:35pm
Afternoon Tea
4:05pm
Trust in Sport: The First Half
4:30pm
Trust in Sport: The Second Half
5:00pm
Mumbrella Sports Marketing Awards
5:45pm
Close & Networking Drinks Reception

2018 Awards Winners

Winners and Highly Commended

Best Sports Presenter
Best On-ground Activation
Social Idea of the Year
PR Idea of the Year
Best Use of Sponsorship in a Single Campaign
Best Major Sponsorship or Partnership
Sports Ad Campaign of the Year
Marketing Team of the Year
Sports Media Brand of the Year
Sports Agency of the Year
2018 SHORTLIST 2018 JURY

BECOME A SPONSOR IN 2019

Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2019.

Sponsorship Enquiries

Headline Sponsor

Sponsor

SUPPORTERS

Whether you are there to network or learn, you will come away with more than you thought you possibly could.

Brilliant and inspiring. A great look into the ever changing world of sports marketing.

The obvious choice for sports marketing update in Australia.

A well-organised event, with relevant topics and engaging speakers!

A whole host of fantastic speakers who each delivered engaging presentations with real, practical takeaways at an awe-inspiring venue.

Great spread of speakers with a variety of view points.

About

About
Location

CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

EMAIL