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7 April, 2022 | ROYAL RANDWICK (AUSTRALIAN TURF CLUB)

HEADLINE SPONSOR

MUMBRELLA SPORTS AND ENTERTAINMENT MARKETING SUMMIT

7 April, 2022 | ROYAL RANDWICK (AUSTRALIAN TURF CLUB)

HEADLINE SPONSOR

The biggest sports marketing summit just got bigger

For the first time, Mumbrella will merge the much-loved Sports Marketing Summit and Entertainment Marketing Summit (formerly BeFEST) in 2022, showcasing some of the best marketers, agencies and media in the sector as they take you through their journey to now and beyond across two streams. This event cannot be missed. Book your earlybird tickets now to redeem your savings.

TICKETS

Earlybird tickets on sale now

INDIVIDUAL TICKET
$695+GST
$595+GST
BUY NOW
Individual Rate

Save $100 when you purchase an earlybird ticket. Each ticket includes:

  • Full access to conference
  • Networking drinks

 

5 FOR 4 TICKETS
$556+GST
$476+GST
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Group Rate

Save $400 when you purchase a bundle of five earlybird tickets. Each ticket includes:

  • Full access to conference
  • Networking drinks
10 FOR 7 TICKETS
$486.50+GST
$416+GST
BUY NOW
Group Rate

Save $700 when you purchase a bundle of ten earlybird tickets. Each ticket includes:

  • Full access to conference
  • Networking drinks

2 STREAMS

200+ DELEGATES

NETWORKING OPPORTUNITIES

Meet The Speakers

Aaron Miller

National Director - Sport Partnerships, OMD Australia

With over 20 years’ media and marketing experience, Aaron has worked to develop a well-rounded skill set with a specific focus on sport and entertainment partnerships and integrated campaigns. Aaron has experience across a diverse portfolio of brands working both client and agency side specialising in the fast-paced retail and QSR categories.

Aaron joined OMD 8 years ago leading partnerships for key OMD clients across sport and entertainment from strategy through to implementation and evaluation. In 2018 he established a National Sports Partnership division within OMD with a purpose to help brands connect with fans through sport by creating better, more meaningful partnerships that stretch beyond traditional commercial placements and into hearts and minds. The award-winning team work with broadcasters, codes and clubs across a roster of brands including McDonald’s, Telstra, Suncorp Group brands and Coles.

Charlotte Woods

General Manager, The Brand Builders

Charlotte Woods is passionate about elevating the athlete pathway through personal brand development. In her role as General Manager and content developer at The Brand Builders, she empowers athletes with the knowledge, skills and resources needed to confidently identify and activate their brand.

She has personally mentored hundreds of professional and elite athletes in their brand development in Australia and around the globe. Charlotte combines strategy and a creative approach to help athletes identify their unique value and leverage their brand to achieve their vision and goals.

With a Masters in writing and the co-author of The Athlete Brand, Charlotte designs and delivers Athlete Brand education programs for local and international sporting organisations.

Ezechiel Ritchie

Country Head ANZ, Jellysmack

Ezechiel is Country Manager at Jellysmack, the global creator company that detects and develops the world’s most talented video creators & media companies through technology. Ezechiel joined Jellysmack from Taboola where he set-up the ANZ office and was responsible for brand & agency partnerships across Australia & New Zealand.

Originally from France, Ezechiel started his career at Xing, a European Professional network, before joining Google where he spent 6 years working with brands & agencies in France and more recently Australia. Ezechiel is also a husband and father of a little 2 year old girl Ela.

Matt Chandler

Executive Creative Director, DDB Sydney

Matt Chandler is DDB Sydney’s Executive Creative Director. He joined the agency in 2013 as a Senior Copywriter, and was promoted to Creative Director in 2016 and Deputy Executive Creative Director in 2019, before being elevated to ECD at the start of 2021.

Matt's award-winning work has been recognised at shows including Cannes, One Show, Spikes, NY Festivals, LIA Awards, AWARD, Adstars, Facebook Awards, AdNews Awards, B&T Awards, Ciclope, Creative Circle and Campaign Big.

An active participant in the industry, Matt is co-head of AWARD School in 2022. He has tutored and judged AWARD School on several occasions, as well as judging the AWARD Awards, APAC Effies and Cannes Young Lions, and serving as a mentor for the Free the Bid program. In 2019, Matt was the sole creative listed on AdNews Top 20 Emerging Leaders list.

Vickie Saunders

Co-Founder, The Brand Builders

Vickie Saunders is passionate about human rights at all levels, a little left-field, and loves to be immersed within work that matters. Author of 2 books on the subjects of athlete brand and athlete sponsorship, Vickie is a recognised thought leader who loves to share her knowledge in creative and meaningful ways.

Working globally, Vickie and her team have developed their own unique educational concepts and content, delivering their services within the sport, corporate and for-purpose sectors.

Her strategic, purposeful and holistic approach ensures that the education delivered is a win-win for all involved, from achieving goals and outcomes, shifting mindsets and behaviours, through to impact at all levels within an organisation and for its people. 

SCHEDULE

2022 Conference Program

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Session
Speakers
7 April 2022 | ROYAL RANDWICK (AUSTRALIAN TURF CLUB)

About the event

Mumbrella’s Sports & Entertainment Marketing Summit will bring together marketers, comms & PR professionals, agency executives and media brands for one day to discuss the pressing issues and biggest opportunities facing the sports and entertainment industries. This is your opportunity to get insights for the year ahead.

Who should attend?

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Marketers

Specially curated for marketers, hear leading speakers share deep insights, forward-thinking case studies and answer some of the biggest marketing questions in the sports and entertainment industries.

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Agencies

Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.

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Media

Some of the biggest sports and entertainment media brands attend the summit to learn and discuss a wide array of industry topics making this event the must-attend event of the year.

"Marketers should really attend events like the Mumbrella Sports Conference because it exposes you to a wide range of practices and ideas that we can all bring back into our day-to-day lives."

 

-Anjuli Bedi, Associate Director - Analytics Psychometric Analysis, Edelman

 

"It’s so important for the entertainment industry to come together at an event like this. What a fantastic event."

 

-Sally De St Croix, Global Franchise Director, BBC Studios

"Mumbrella Sports Marketing Summit is great. The opportunity to learn from others is just outstanding."

 

-Mark Doran, Marketing Director, Global Rapid Rugby

"I think it’s really important for my team to come and listen to what other marketers are doing. I’ve brought a few people along today because I think for them understanding what’s going on from brands like Nickelodeon or BBC or what’s happening across the networks."

 

-Anthony Xydis, Chief Marketing Officer, Australian Radio Network

"I think you can get some really good valuable insights. I know it helped me in 2017, really shape out the direction of our business for the following 12 months which is good.  So I think it’s super valuable."

 

-Rik Conti, Managing Director, MAAKE

"I think the challenges that face each of us are very similar so I think it’s really good any industry opportunity that we get together."

 

-Leisa Bacon, Director of Audiences, ABC

SPONSORSHIP

Become a sponsor

Mumbrella's Sports & Entertainment Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports and entertainment. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2022 and beyond.

Keeping you safe

Your safety is our top priority. The team at Mumbrella are carefully following the latest advice and guidelines to put new measures in place to deliver a safe event for you to meet and learn.

Although our upcoming events will slightly look different than normal, these changes will allow you to enjoy the full experience whilst keeping yourself, and others, safe.

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EVENT DETAILS

Mumbrella Sports & Entertainment Marketing Summit 2022