19 September 2024 | Australian Turf Club
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Level up your sports marketing game

In today's fragmented media landscape, there's never been a more timely Mumbrella Sports Marketing Summit. Delegates will discover major sponsorship and brand partnership insights, learn about the latest sports viewing habits of consumers across multiple platforms, listen to case studies from brands, agencies, sports teams and even a plethora of opinions from the athletes themselves. This summit is your essential learning and networking event that will inspire, challenge and equip all marketers operating in the sports arena.

Take a look at the lineup

Britt Wickes

Head of Event Brand Marketing, Tennis Australia

With over 18 years of experience in advertising and marketing, Britt Wickes specializes in driving brand strategy and development for global brands. Excelling in insight-driven strategies, fostering team dynamics, and achieving exceptional results. 

As the Head of Event Brand Marketing for the Australian Open, Britt has led groundbreaking campaigns, such as AO24 Hits Different, playing a pivotal role in the record breaking attendance. Previously, as a Group Account Director at Creative Agencies such as Wunderman Thompson, Y&R and Clemenger BBDO, Britt managed multimillion-dollar portfolios, delivering impactful results for clients in diverse sectors, including financial services, travel, and FMCG. 

With a focus on innovation and client relationships, Britt has spearheaded campaigns for brands like Lloyds Bank, NAB, Jetstar, Unilever, Marks & Spencer and so many more beloved brands. Britts expertise lies in market segmentation, integrated marketing campaigns, brand development, team leadership, and digital marketing across global markets. 

Nicole Zosh

General Manager – Marketing, Football Australia

Nicole Zosh is a marketing executive with over 15 years experiences in marketing, brand, campaign and promotional management in the sports, media, fitness and IT industries.  

Nicole has developed and implemented brand repositioning strategies, bespoke promotions and activations for national and global brands.  

She gained much of her experience in the media industry, in metropolitan radio, with Sydney station Mix 106.5. It was also where Nicole was part of the re-brand and transformation of the station to KIIS 1065 with the Kyle and Jackie O Show, changing the entire radio landscape and winning multiple ACRA industry Awards.  

Now in her role as General Manager Marketing at Football Australia, Nicole leads the marketing and design teams in the marketing, branding and promotion of all football products. Some of her highlights including leading campaigns for 3 x FIFA Women’s World Cups and 2 x FIFA Men’s World Cups and 60 Socceroos and Matildas home matches.

Stephanie Brantz

Media Personality (Moderator)

Stephanie Brantz is a sport and events presenter, producer and commentator with over 20 years of experience across a wide range of sports.  

Stephanie is immediate past Chair of DFAT’s Sports Diplomacy Advisory Council and currently serves as Deputy Chair of the Football NSW board, a director of Venues NSW and Volleyball NSW, sits on the committee of the Primary Club of Australia, the Carbine Club of Australia and the Pacific Sports Diplomacy Network and is on the UNSW Sport Advisory Council.   

She began her media career at SBS before stints with Channel 9, Fox Sports and ABC.  

Stephanie is a contributor for ESPN, host of ‘Trailblazers’ on SEN 1170, World Feed Host for Tennis Australia as well as a football commentator and producer for FIFA TV.  

A Membership Ambassador for the Sydney Cricket and Sports Ground, she is also an Ambassador for both the Australian Indigenous Education Foundation and The Chappell Foundation.  

Peter Filopoulos

Chief Corporate Affairs, Brand and Communications Officer, Football Australia

Peter Filopoulos is a dynamic leader with over 20 years of rich experience in transforming sports and entertainment brands into powerhouses of excellence. His leadership, innovation, and strategic acumen have left indelible marks across an array of professional clubs, national and state sporting associations, major stadiums, advocacy organisations, and major events. 

Known for his fearless approach to challenges and his relentless commitment to success, Peter has transformed some of Australia's most iconic brands, unlocking significant value and creating lasting impacts. His tenure as CEO, C-Suite Leader, and Board Member has seen organisations such as Perth Glory (2015 -2018), Football Victoria (2018 – 2020) and Football Australia (2020 - ) reach their peak potential. 

One of Peter's most notable accomplishments as CEO of Football Victoria is his instrumental role in securing an unprecedented $400M in Government funding for Victorian community grassroots football facilities and infrastructure, including the creation of the $116M "The Home of the Matildas" at La Trobe University, Melbourne – the largest football-specific infrastructure project in Australia’s history. 

As Chief Commercial Officer at Swimming Australia (2014 – 2015), Peter's forward-thinking leadership steered the Australian "Dolphins" Swim Team's rebranding and as Head of Sales, Marketing and Communications at Marvel Stadium (2007 – 2014), was the drive behind the innovative $20M connected stadium strategy. He has also successfully negotiated multimillion-dollar commercial and sponsorship arrangements across various roles, reflecting his acumen and the breadth of his professional network. 

His influence and expertise extend beyond the sporting field. He has served as a board member at Vicsport, and as an ambassador as a Change Our Game Champion with the Office of Women and Sport & Active Recreation. Additionally, he was invited to join Cisco's prestigious Sports, Media, and Entertainment Global Customer Advisory Board and was selected for the elite FIFA Executive Program in 2022. 

Renowned for his passion for innovation, business transformation, customer growth, and operational excellence, Peter consistently delivers ground-breaking results. His reputation for bridging the gap between business, government, and sport, coupled with his extensive industry network, has made him an invaluable asset in the sports and entertainment sector. 

Today, as a key member of the executive leadership team at Football Australia, in the role of Chief Corporate Affairs, Brand and Communications Officer, Peter continues to inspire teams towards achieving sustainable growth. His unwavering commitment to success and passion for making the impossible possible are testaments to his remarkable leadership. 

Peter is more than a successful executive; he is a visionary who is reshaping the future of the sports and entertainment industry. 

Roddy Campbell

Director of Partnerships & International Business, Tennis Australia

Roddy is the Director of Partnerships & International Business at Tennis Australia, responsible for the global sponsorship programme for The Australian Open, lead in events and tennis participation programmes. Roddy’s team delivers integrated partnerships for over 30 leading brands including Kia, Google, Mastercard, Marriott, Asahi, Ralph Lauren and many others. Before joining TA, Roddy held commercial roles in the music industry, most notably at Universal Music, where he founded its creative agency BRING and has previously worked at Fox Sports and The Football Association.   

Hilary Badger

Executive Creative Director, Ogilvy

A creative leader with almost 25 years’ experience, Hilary is one of the few women to lead an advertising agency in Australia. 

She has been Executive Creative Director at Ogilvy in the Melbourne office since 2023. Her mission there, as it has been throughout her career, is to create the most exciting, impactful ideas for clients. But simultaneously, to drive change in creative industries by representing a different way to lead. 

Hilary’s experience spans almost every imaginable product category, from cars to chocolate, financial services to retail, telcos to government. And now, of course, Australia’s favourite team – The Matildas! 

Thanks to a strong side hustle in fiction writing, Hilary has published over 20 best-selling children’s books, including 2 series for middle primary readers, a young adult novel and a biography. She has toured extensively as an author and been hugged by quite a few sticky little fans. 

Josh Murrell

Group Creative Director, Ogilvy

Josh has nearly two decades of experience working at Australia’s top multinational 
and independent agencies. 

Throughout his career, he has left his mark by crafting campaigns for brands like Cadbury, TAC, John West and ANZ. Along the way, picking up a plethora of awards for creativity and effectiveness- including Cannes Lions, New York Festivals, Clio, One Show, and Effies. 
 
Beyond his professional pursuits, Josh is a sports tragic. He’s a terrible golfer, an ok basketballer and not a bad cricketer and let’s just say he’s a work in progress when it comes to the football pitch. 

His absolute career highlight was witnessing the next generation of young footballers holding up homemade ’Til it’s Done banners during the World Cup. Being part of the cultural impact The Matildas had is a moment he will never forget. 

Check out the 2024 program

Session
Speakers

Who should attend?

The Mumbrella Sports Marketing Summit will bring together marketers, comms & PR professionals, agency executives and media brands for one day to discuss the pressing issues and biggest opportunities facing the sports industry. 

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Mumbrella's Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience.

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Individual ticket

$595+GST

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  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

Offer ends 9 August

Advanced rate: $695+GST

 

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5 tickets for 4

$476+GST

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  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

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Advanced rate: $695+GST

 

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10 tickets for 7

$417+GST

  • Get 10 tickets for the price of 7
  • Save $278 per ticket
  • 14 sessions
  • 20+ speakers
  • 2 streams of content
  • Networking drinks

Offer ends 9 August

Advanced rate: $695+GST

 

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Event details

Event Date: 19 September, 2024

Venue: Royal Randwick Ballroom (Level 2), Australian Turf Club

 

Times:

Conference: 8:25am - 5:00pm

Networking drinks: 5:00pm - 6:00pm

 

Getting there:

Royal Randwick Racecourse, Alison Rd, Randwick NSW 2031

Click here for more information on getting there.

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