July 4, 2019 | The Four Seasons Hotel Sydney

Final days to save $100
Headline Sponsor

Get your marketing game face on

Sports marketing is going through one of the most radical periods the industry has seen. From significant shifts in sports rights to the way brands collaborate with teams and associations, and the power athletes have to control their own brand destiny. Everything is shifting and the potential to win big is immense. The Mumbrella Sports Marketing Summit will cover the biggest changes in sports from a range of perspectives – media owners, athletes, sports teams, brand marketers, agencies and more. Whether it’s eSports, sports activations, consumption habits, ownership and rights or challenges with partnerships, the summit will give delegates the confidence to hit their marketing strategy for six. And returning for another year is the expanded Mumbrella Sports Marketing Awards, with the winners announced on the day.

Featuring in 2019

Jaimie Fuller

Former Chairman, SKINS

Hawk-Eye on How Changes are Affecting Sports Marketing Industry Professionals

The Art of Integration: Inside UberEats’ and The Australian Open

Georgie Jeffreys

Head of Brand, Australia & New Zealand, Uber Eats

Glenn McGrath

Former Australian Cricketer & McGrath Foundation President

Taking a Punt on China: Understanding the AFL’s Global Ambitions

Trust, Tokyo and The Next Steps for AGM

Matti Clements

Director of Athlete Wellbeing & Engagement, Australian Institute of Sport

Sessions on the program so far

The Art of Integration: Inside UberEats’ and The Australian Open
Trust, Tokyo and The Next Steps for AGM
Glenn McGrath on Engaging Both On and Off Field
What You Need to Know About Esports in 2019
Digital to Dollars – How to Connect Sponsor Activations With Sport’s Most Passionate Fans
Taking a Punt on China: Understanding the AFL’s Global Ambitions
Sports Marketing 360: Teams, Codes, Players and Agency
The Right Stuff: What a Shift in Sports Rights Means for Sports, Fans and Marketers
Is Sport Marketing Unique: A Professor and Sports Marketer Explain
Hawk-Eye on How Changes are Affecting Sports Marketing Industry Professionals
Skinned: Lessons From a Tough Year in Sport
Why Advertising Within a Live Sport Broadcast Is More Effective Than a TVC Alone


If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Sports Marketing Summit call for session proposals is currently open.

How to Put Forward a Session Proposal

Final days to save

There’s not long left now to secure earlybird savings. Book by Thursday, May 23 to save $100 on your tickets. Bring your team along and take advantage of additional group discounts.

Terms & Conditions


The third annual Mumbrella Sports Marketing Awards ceremony will close the summit. These awards recognise companies and teams that deliver outstanding work and results on behalf of sports brands.

Final entries closed April 5.


Sports Agency of the Year
Sports Media Brand of the Year
Sports Campaign of the Year
Marketing Team of the Year
Best Use of Sponsorship in a Single Campaign
Best Major Sponsorship or Partnership
PR Idea of the Year
Social Idea of the Year
Best On-ground Activation
Best Membership Drive or Fan Engagement Campaign
Best Use of Owned or Social Media
Best Cause-Related Sports Campaign
2018 Winners 2019 Jury


Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2019.

Headline Sponsor



Everyone is really keen to look across the fence and see what other people are doing. Days like today enable exactly that to happen.

- Jaimie Fuller, Executive Chairman, SKINS

The most impressive thing is that everyone can come together here. It's unheard of in Australia to have major brands, not just sport, all come together and be able to share their ideas.

- Adam Freier, Head of Marketing & Digital, Rugby Australia

The sessions have been great... very educational, but entertaining as well.

- Marcello Fabiano, Global Head, I Want It Yesterday

I think it's really worth having a range of people from your teams here and considering coming up.. we've heard a lot of diverse opinions, and there's been a lot of networking.

- Tom Dobson, Head of Media & Partnerships, NAB


About the Summit
Who Should Attend?
About the Awards



Contact the head of paid content,
Damian Francis.



Contact the sales director,
Victoria Seymour.



Contact the event manager,
Bianca Reynolds.