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July 4, 2019 | The Four Seasons Hotel Sydney

(Returning July 2020)

Headline Sponsor

Get your marketing game face on

Sports marketing has through one of the most radical periods the industry has seen over the past 12 months. From significant shifts in sports rights to the way brands collaborate with teams and associations, and the power athletes have to control their own brand destiny. Everything is shifting and the potential to win big is immense. The Mumbrella Sports Marketing Summit covered the biggest changes in sports from a range of perspectives – media owners, athletes, sports teams, brand marketers, agencies and more. Whether it’s eSports, sports activations, consumption habits, ownership and rights or challenges with partnerships, the summit gave delegates the confidence to hit their marketing strategy for six. The Mumbrella Sports Marketing Awards returned, with the winners announced on the day.

Featured in 2019

Jaimie Fuller

Former Chairman, SKINS

Evolution or Revolution: How to Change with the Marketing Times

The Art of Integration: Inside UberEats’ and The Australian Open

Georgie Jeffreys

Head of Brand, Australia & New Zealand, Uber Eats

Glenn McGrath

Former Australian Cricketer & McGrath Foundation President

Taking a Punt on China: Understanding the AFL’s Global Ambitions

Trust, Tokyo and The Next Steps for AGM

Matti Clements

Director of Athlete Wellbeing & Engagement, Australian Institute of Sport

See the full program

7:45am
Arrival & Registration
8:25am
Welcome Address
8:30am
International Speaker: Building Brand Fandom – How to Maximise the Sponsorship Dollar
9:00am
Skinned: Lessons From a Tough Year in Sport
9:45am
Glenn McGrath on Engaging Both On and Off Field
10:30am
Morning Tea
11:00am
STREAM ONE
Sponsored Session: Why Advertising Within a Live Sport Broadcast Is More Effective Than a TVC Alone
STREAM TWO
Leading a Rugby Revolution: How Rapid Rugby is Building its Fanbase Across Asia Pacific
11:50am
STREAM ONE
The Right Stuff: What a Shift in Sports Rights Means for Sports, Fans and Marketers
STREAM TWO
Evolution or Revolution: How to Change with the Marketing Times
12:35pm
STREAM ONE
Which Sports Teams are Aussies Most Emotionally Connected to
STREAM TWO
Digital to Dollars – How to Connect Sponsor Activations With Sport’s Most Passionate Fans
1:00pm
Lunch
2:00pm
STREAM ONE
Double Team: The Challenges and Opportunities in Leading the Sydney Kings and TSE
STREAM TWO
Taking a Punt on China: Understanding the AFL’s Global Ambitions
2:30pm
STREAM ONE
Inside the Making of Australia’s Next Major National Junior Participation Program
STREAM TWO
What You Need to Know About Esports in 2019
3:00pm
STREAM ONE
Trust, Tokyo and The Next Steps for AGM
STREAM TWO
Is Sport Marketing Unique: A Professor and Sports Marketer Explain
3:30pm
Afternoon Tea
4:00pm
The Art of Integration: Inside UberEats’ and The Australian Open
5:00pm
Mumbrella Sports Marketing Awards Ceremony
5:30pm
Close & Networking Drinks Reception

SPORTS MARKETING AWARDS

The third annual Mumbrella Sports Marketing Awards ceremony will closed the summit. These awards recognised companies and teams that delivered outstanding work and results on behalf of sports brands.

Final entries closed April 5.

2019 Awards Winners

THE FULL 2019 AWARD WINNERS LIST

PR IDEA OF THE YEAR
SOCIAL IDEA OF THE YEAR
BEST ON-GROUND ACTIVATION
BEST MEMBERSHIP DRIVE OR FAN ENGAGEMENT
MARKETING TEAM OF THE YEAR
BEST USE OF OWNED OR SOCIAL MEDIA
BEST CAUSE-RELATED SPORTS CAMPAIGN
BEST USE OF SPONSORSHIP IN A SINGLE CAMPAIGN
SPORTS CAMPAIGN OF THE YEAR
BEST MAJOR SPONSORSHIP OR PARTNERSHIP
SPORTS MEDIA BRAND OF THE YEAR
SPORTS AGENCY OF THE YEAR
2019 SHORTLIST 2019 JURY

BECOME A SPONSOR in 2020

Mumbrella’s Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. It’s also highly relevant for sports media, teams, venues including stadiums, new technology platforms and more. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives for 2019.

Headline Sponsor

Sponsor

SUPPORTERS

Everyone is really keen to look across the fence and see what other people are doing. Days like today enable exactly that to happen.

- Jaimie Fuller, Executive Chairman, SKINS

The most impressive thing is that everyone can come together here. It's unheard of in Australia to have major brands, not just sport, all come together and be able to share their ideas.

- Adam Freier, Head of Marketing & Digital, Rugby Australia

The sessions have been great... very educational, but entertaining as well.

- Marcello Fabiano, Global Head, I Want It Yesterday

I think it's really worth having a range of people from your teams here and considering coming up.. we've heard a lot of diverse opinions, and there's been a lot of networking.

- Tom Dobson, Head of Media & Partnerships, NAB

About

About the Summit
Who Should Attend?
About the Awards
Location

CONTACT

FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the event manager,
Bianca Reynolds.

EMAIL