Sportsbet jumps into E-sports streaming and betting market with new site Respawn

Online bookmaker Sportsbet is looking to grow its market share by launching a new E-sports portal for Australia called Respawn, as it looks to tap into the lucrative emerging market around online gaming.

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Sportsbet already accepts bets on E-sports, which see teams of gamers take part in global competitions across a range of different games such as Halo, League of Legends, Call of Duty and FIFA for prize funds which can stretch into the millions, with a global fanbase estimated at 134 million.

The bookie claims Respawn will feature “the fastest ESL (Electric Sports League) stream in Oceania, live match statistics, odds and upcoming tournament information”. The will put it in competition with the likes of YouTube and Twitch, two of the biggest gaming streaming services.

It will feature tournaments for games including Counter-Strike: Global Offensive, League of Legends, Dota 2, Heroes of the Storm and others. It will also give live odds on tournaments and allow people to place their bets from the platform.

According to the Sportsbet blog: “Simply put, it’s the god-mode of eSports betting.”

Users will be asked to create an account to log into the site, while Sportsbet customers can log in with their existing accounts, giving the company an increased marketing list.


The site is available currently on mobile web and desktop.

Mumbrella’s upcoming Sports Marketing Summit features sessions including an in-depth look at the E-sport opportunity for marketers and a debate on the future of sports betting marketing. Click the banner for more details.

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