Stackadapt appoints two senior sales leaders in Australia

Stackadapt has strengthened its Australian sales team with two new appointments.

The announcement:

StackAdapt, the leading AI-powered technology company in advertising and marketing, today announced the appointment of two senior sales leaders to drive continued growth and strengthen its presence in the Australian market. Chris Scudder joins as sales director, NSW, while Sam Schneider has been appointed sales director, Victoria.

The pair join a team led by ANZ sales director Dan O’Connor, who joined early this year. The addition of Scudder and Schneider underscores StackAdapt’s strong upward trajectory in the APAC region. The business, which now employs a team of over 30 locally, achieved almost triple digit growth in Australia in H1 2025.

With extensive experience in programmatic advertising and retail media, Scudder brings a proven track record of helping global businesses scale in new markets. He previously played a pivotal role in expanding Quantcast’s operations in Australia and Singapore and has recently led high-performing teams at Flybuys and Coles in the retail media sector.

“I’m excited to once again work with Dan and the wider StackAdapt team during such a pivotal moment of global growth. Showcasing to leading brands and agencies across the region what’s truly possible with StackAdapt is an exciting prospect with enormous potential,” Scudder said.

Schneider is an accomplished media professional with a foundation in traditional media and deep expertise in digital transformation and programmatic strategy. At MiQ, he drove digital innovation and delivered data-led marketing solutions for leading blue-chip brands, shaping strategies that bridged media, technology, and performance.

“I’m thrilled to join StackAdapt and be part of a company that’s redefining what’s possible in digital advertising. I look forward to helping our partners harness the full potential of programmatic to achieve their business goals,” Schneider said.

Scudder and Schneider’s hiring is positioning StackAdapt for a strong year ahead. “To bring on two staff the calibre of Chris and Sam is a real sign of intent for where the business is heading in Australia. We’re delighted to have them join our growing team and they will undoubtedly play a big role in our future growth,” said O’Connor.

Source: Bud Communications