Stan signs Amazon Prime shows, announces pricing and kicks off pre-launch campaign
Streaming service Stan has signed up two Amazon Prime original shows Transparent and Mozart in the Jungle, and announced its pricing as the joint venture between Nine Entertainment Co and Fairfax Media readies to go live.
As anticipated the service will be available to subscribers for $10 per month, with a 30-day free trial also available, with Stan also kicking off its pre-launch campaign on TV and in print.
Competitors Presto and Quickflix are already priced similarly while Netflix, set to launch in Australia by March, has a three tiered pricing strategy with options starting at $US7.99, $US8.99 and $US11.99. Netflix also offers a 30-day free trial.
No details of any potential bundling options with Fairfax Media newspapers have been announced.
News that Amazon has licensed content from two shows to the platform may also be seen as an indication that the US giant has no imminent intentions to make a move into the local market.
The pre-launch campaign focuses on the platform’s content library with a voiceover repeating ‘This is Stan’ and ‘This is what we’ve been waiting for’. While Australian comedienne Rebel Wilson is signed on as the brand ambassador she does not make an appearance in the teaser campaign. AJF Partnership is the brand’s creative agency of record.
The pricing news follows the streaming platform announcing several licensing agreements at the end of last year as it sought to build its content library. In December Stan signed content deals with Viacom International Media Networks, CBS Studios and BBC Worldwide and a deal with MGM which saw the platform secure the streaming rights to Fargo and a deal with SBS which sees its World Movies content available on the platform.
Stan also announced with its pricing news the platform’s content library will host the complete collection of Bond films including Skyfall.
It follows on from speculation that Netflix is experimenting with ways to block users accessing the platform in the US using a geo-blocker or VPN.
The print pre-launch campaign:
Miranda Ward
Linkedin
So NEC & Fairfax have signed up to represent Amazon (Prime) in AU….
Amazon signed up the same MGM agreement as Stan’s 18 months ago (http://www.cnet.com/au/news/am.....ing-queue/)
Now this deal.
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i wanted to try stan( iiNet) but my internet wasn’t favourable.15 k’s from perth CBD. Will I have problems with other streaming services?
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Are they launching with smart TV apps? going to have trouble convincing people to pay for old or unheard of content without them while bit torrent is still free.
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So you’re saying BitTorrent has a smart TV app more-to-come? 😉
All of these services will have device strategies that support both big and small screens, as audiences will watch in a number of different ways. Personal viewing (tablets, mobiles) or shared (Chromecast, Airplay, consoles etc). Unique and exclusive content will be key to what drives audiences in their choices around these new platforms.
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