4 years ago ‘A lot of the measurements we were using weren’t giving us the results we wanted’: Doing Data the Netflix Way
Sponsored 4 years ago ‘A proxy for personality?’: How Spotify is using music data to understand how its users behave
7 years ago John Hegarty on the ‘nonsense’ of Big Data, the ‘abberation’ that is scam and why Cannes is losing focus 9
7 years ago Most marketers realise big data’s value, but only one in ten use it properly, says analyst