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brand purpose

6 Comments COMMENTS

What’s the purpose of brand purpose?

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1 year ago

Brand purpose is wishful seeing from marketers who want it to be true

1 year ago

Obsess over your brand conviction, not brand purpose

1 year ago

Changing your logo for a week won’t convince customers you’re serious about purpose

2 years ago

Brand purpose isn’t the problem, it’s our abuse of it that is

2 years ago

Post-awards, post-purpose: Will purpose focused work win out if there aren’t awards on the line?

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