Skip to content
Skip to main navigation

Gerry McCusker

Don’t let selfishness fuel PR disasters

ADVERTISEMENT

2 months ago

The jab of a crisis simulation can be the vaccine your brand needs

5 months ago

Arm Yourself: The industry response to the latest government Covid-19 campaigns

5 months ago

Barnaby 2.0 offers hope for AstraZeneca’s Aussie PR issues

8 months ago

European Super League: What the media & marketing industry can learn from the mess

1 year ago

When dealing with a crisis online, it’s all about metrics, not optics

2 years ago

‘Ditch the pitch’ debate and crisis comms trivia join completed Mumbrella CommsCon program

3 years ago

When crisis planning hits a snag

3 years ago

Lisa Ronson, Rebecca Wilson, Gerry McCusker and more confirmed as Mumbrella CommsCon 2019 launches

4 years ago

Deputy PM Michael McCormack underestimates the power of headlines

4 years ago

The Stefanovic story: Where are Uber and New Idea’s PR crises?

4 years ago

When it comes to fighting crises, Google Alerts just won’t cut it anymore

4 years ago

What clickbait can teach us about crafting better crisis comms

5 years ago

‘The truth doesn’t matter anymore, Trump has changed PR’: Max Markson

5 years ago

Brand crisis drill, influencers and using public relations for good among PR-focused Mumbrella360 sessions revealed

5 years ago

How fake news can be good for brand engagement

5 years ago

When’s a good time to talk about crisis PR?

10 years ago

PR watchdog names Qantas grounding the biggest PR disaster of 2011

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.