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Gerry McCusker

Don’t let selfishness fuel PR disasters

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9 months ago

The jab of a crisis simulation can be the vaccine your brand needs

12 months ago

Arm Yourself: The industry response to the latest government Covid-19 campaigns

1 year ago

Barnaby 2.0 offers hope for AstraZeneca’s Aussie PR issues

1 year ago

European Super League: What the media & marketing industry can learn from the mess

2 years ago

When dealing with a crisis online, it’s all about metrics, not optics

2 years ago

‘Ditch the pitch’ debate and crisis comms trivia join completed Mumbrella CommsCon program

4 years ago

When crisis planning hits a snag

4 years ago

Lisa Ronson, Rebecca Wilson, Gerry McCusker and more confirmed as Mumbrella CommsCon 2019 launches

4 years ago

Deputy PM Michael McCormack underestimates the power of headlines

4 years ago

The Stefanovic story: Where are Uber and New Idea’s PR crises?

4 years ago

When it comes to fighting crises, Google Alerts just won’t cut it anymore

5 years ago

What clickbait can teach us about crafting better crisis comms

5 years ago

‘The truth doesn’t matter anymore, Trump has changed PR’: Max Markson

5 years ago

Brand crisis drill, influencers and using public relations for good among PR-focused Mumbrella360 sessions revealed

5 years ago

How fake news can be good for brand engagement

6 years ago

When’s a good time to talk about crisis PR?

10 years ago

PR watchdog names Qantas grounding the biggest PR disaster of 2011

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