10 years ago Kangaroo Island ad survey: Aussie tourists 41% more likely to visit, 2% of comments after cash-for-tweets exposé were ‘particularly negative’ 3
10 years ago South Australia in need of rebrand, says Premier, ‘people confuse us with South Africa and think Melbourne is our capital” 23
10 years ago 50 ads where music made the difference – and why agencies should think of music first, not last 35
10 years ago SATC exposed for paying celebs to tweet about Kangaroo Island, agency: ‘It’s not illegal’ 62