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loyalty

‘Not right for the brand’ doesn’t always mean wrong for the brand. It just means there are no ‘sacred cows’ left

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2 years ago

Stop spending money on retention and start focussing on acquisition

2 years ago

Loyalty schemes have nothing to do with true loyalty

4 years ago

Woolworths’ Rewards woes may have impacted consumer faith in other loyalty programs

4 years ago

Woolworths confirms return of Qantas points to Rewards program, at half the earn rate

5 years ago

Six months on – How Woolworths screwed up a perfectly good loyalty card scheme

5 years ago

Qantas’ loyalty program revenues up, with airline flagging growth of Red Planet agency

5 years ago

Tesco Clubcard architect says companies should tell customers how much they sell their data for

5 years ago

Woolworths rolls out TV ad campaign to support loyalty overhaul after ditching Qantas

5 years ago

Coles hits back after Woolworths releases report claiming shoppers would earn rewards twice as fast under its new scheme

5 years ago

Target executive admits personalisation ‘not good enough’ despite mass of customer data

5 years ago

Red Planet setting up 100,000 strong research panel offering participants Frequent Flyer points

6 years ago

Woolies’ best apologies

6 years ago

Calling bullshit on customer loyalty

6 years ago

Tight privacy laws may hamper much needed development of Australian loyalty programs

6 years ago

7-Eleven drives loyalty and looks to ‘build value’ in latest slurpee campaign

6 years ago

Devondale creates mobile game in a bid to drive customer loyalty

6 years ago

Virgin Australia sells stake in Velocity to private equity in move to ‘accelerate growth’

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