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measurement

5 years ago

Burson-Marsteller boss: Clients must be encouraged to move away from equivalency as a PR measure

5 years ago

ESPN: Industry needs proper metric for online video to stop relying on ‘Frankenmetrics’

5 years ago

Outdoor measurement system MOVE updated as industry signals it is close to automation

6 years ago

IAB awards online measurement contract to Nielsen following tender process

6 years ago

My name’s Garmin, Forrest Garmin

6 years ago

Ogilvy PR launches measurement tool

6 years ago

Outdoor audience up 3.6 per cent according to OMA

6 years ago

Nielsen finds two million new online audience members amid major changes to its measurement systems

6 years ago

IAB lays groundwork for measurement contract tender

7 years ago

Measuring effectiveness and ROI of branded content to be debated at BE Festival

7 years ago

IAB releases updated guidelines

7 years ago

The PM’s favourite blogger and the lingering death of AVE on the agenda at CommsCon

8 years ago

Kred launches social rewards program

8 years ago

Are undergrads really more influential than Gruen panelists? Klout thinks so

8 years ago

Radio industry to test digital measurement system

9 years ago

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