0 COMMENTS Nine ‘set the benchmark’ for Seven and Ten, but content slate lacked ‘depth’: Media buyers review 2021 upfronts
5 months ago ‘Landmark’ programmatic investigation finds almost 50% of ad spend disappears before reaching publishers 13
7 months ago The IMAA on its all-male board, challenging the big globals, and ‘giving back’ to indies 6
7 months ago Percentage of women in media agency management positions rises to 44% in latest MFA census 3
7 months ago Mark Lollback’s big regret as McDonald’s CMO: Flushing ‘$3m down the toilet’ on Salesforce 10
8 months ago ACCC officially begins ad tech inquiry, along with further five year inquiry into digital platforms 4
10 months ago Government gives green light to media agency inquiry in response to ACCC’s Digital Platforms Report 16
10 months ago ‘Overall conditions’ lead to ‘unsurprising’ ad spend deceleration: Group M’s updated forecast
10 months ago 55% of Australia’s digital media this year was programmatic, but growth will be hindered by privacy and supply chain concerns