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Michael Farmer

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Confused about the advertising industry? Who isn’t?

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4 years ago

The modern agency CEO faces unprecedented leadership trials

4 years ago

Zero-based budgeting is being mismanaged by advertisers

4 years ago

Digital/social has become the Dollar Menu of the advertising world

4 years ago

When the magic of creativity finally dries up, will the consultants save us?

4 years ago

It’s time to put the accountability back in account management

4 years ago

How CMOs lost their mojo

4 years ago

Ad agencies and holding companies need a Plan B – so just what exactly is that?

6 years ago

The perils and pitfalls of globalisation

6 years ago

Morning Update: BBDO’s gun control work; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech

6 years ago

Holding groups are ‘squeezing the life’ out of agencies, says Michael Farmer

6 years ago

Ad industry’s new business cycle is now a ‘loser’s game’ warns top consultant

6 years ago

Final SAGE – Secrets of Agency Excellence – line-up announced; sessions on finance, talent and breaking into new markets

6 years ago

Madison Avenue Manslaughter author to open SAGE – Secrets of Agency Excellence conference, as program is revealed

6 years ago

‘Marketers must help agencies, not dilute them’ says industry author

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