3 Comments COMMENTS ‘If you get involved in a fandom, it has to be long term’: Why commitment is important for brands tapping into Australia’s $4.3bn fan industry
9 months ago Nike’s Houston Rockets ‘purpose washing’ reveals its true stance: Believe in something, unless it means sacrificing something 6
1 year ago VMLY&R appoints Ross Weythman – Hillary Clinton, Google and Nike alumni – as creative director
1 year ago Nike’s ‘Dream Crazier’ ad ‘just did it’ and burned relationships with those sitting on the fence 2