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Peter Pynta

Attention is not impact, so what next?

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6 months ago

Mumbrellacast: Gaven Morris on Bastion and the ABC, plus TA markets to the world

9 months ago

Neuro study underlines the benefits of priming in radio advertising

11 months ago

OMA neuroscience study finds digital delivers 63% more impact that classic OOH

12 months ago

QMS neuro study shows DOOH delivers longer term memory encoding

Sponsored 1 year ago

QMS launches global first neuro study into the power of dynamic DOOH creative with exclusive Mumbrella webinar

3 years ago

MOVE pours $1.3m into neuroscience study to develop new digital OOH metrics

Sponsored 4 years ago

Don’t assume audiences will love your brand story – BBC.com’s Jamie Chambers

Sponsored 4 years ago

The BBC’s Science of Memory study changes how we think about storytelling

4 years ago

It’s Sunday. Let me grab a coffee and a… newspaper?

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