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sports sponsorship

Futurebrand appointed to sports sponsorship platform Myfavorito’s branding account

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9 months ago

Qantas ends 30 year partnership with Rugby Australia

11 months ago

Nielsen launches sponsorship data platform Sponsorlab

1 year ago

COVID-19 has changed everything for sports sponsorship. But the NRL is back, and I’m optimistic

3 years ago

Sponsors like Magellan shouldn’t walk away from Cricket Australia

3 years ago

Cricket scandal fallout continues as LG discontinues Dave Warner sponsorship

3 years ago

Despite public outrage, sponsors should avoid pulling cricket spend in haste

3 years ago

Super funds should be spent on sports sponsorship, Royal Commission or not

3 years ago

We are only starting to figure out the value of sponsoring sports

3 years ago

Zurich Financial Services to sponsor AFL team, Melbourne Football Club

5 years ago

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

5 years ago

‘Hugely unhappy’ Holden reviewing sponsorship of Collingwood over Eddie McGuire comments

5 years ago

How the Melbourne Stars landed Optus as its major sponsor in under 24 hours

6 years ago

‘You won’t see me posting pics of myself eating blocks of chocolate’ says new Cadbury Olympic brand ambassador Anna Meares

6 years ago

Compass Global Markets signs naming rights deal with Blue Sox Sydney baseball team

6 years ago

CUB marketer warns sports rights holders to make greater effort in selling sponsor packages

6 years ago

Lack of Socceroos sponsor our ‘biggest challenge’, admits Football Federation boss

6 years ago

Aussie sports fans a tough nut to crack for sponsors with highest level of cynicism globally

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