2 years ago Recycled formats (and reality stars), ‘gems’ like Mega Mini Golf, and a possible demand-side platform: Media agency execs review upfronts 2020
5 years ago $16bn ad spend barrier expected to be broken in 2017, IPG Mediabrands predicts and Dentsu Aegis bullish for 2018
6 years ago IPG Mediabrands draws ‘line in the sand’ aiming for 100% viewable and fraud-free digital ads 9