6 years ago IAB Australia set to release white paper in bid to bring clarity to digital ad viewability debate
6 years ago IAB says marketers need more support adopting fraud detection and viewability technologies
6 years ago GroupM begins trial with verification firm Moat in move to analyse viewability of online ads 14
6 years ago Morning Update: should all ads view for 10sec; Facebook Video clocks up $6b ad sales; Tumblr to cut bloggers in on profits
6 years ago ‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016
6 years ago ‘Clients must move beyond click-through rate as a metric in online ads’ says Inskin Media boss 2
7 years ago IPG Mediabrands draws ‘line in the sand’ aiming for 100% viewable and fraud-free digital ads 9
7 years ago Adfraud is like media industry ‘having enormous amounts of unprotected sex’ says US IAB chief 2