Ten to continue simulcasting Family Feud on Eleven for ‘the time being’
Network Ten has confirmed it will continue to simulcast Family Feud next week on digital channel Eleven for the “time being”, but will still not provide a breakdown of the audiences by channel for the revived game show.
On Monday, Ten announced it would air the revived gameshow across all of its channels, Ten, One and Eleven, for the first week of broadcast in a bid to gain as much exposure as possible for the show, which is hosted by Grant Denyer.
The way Ten has told Oztam to code the show means that audience breakdowns of the channel-by-channel audiences are not possible, a move which has drawn criticism from some media buyers as well as a number of media outlets who have noted the very different demographics of the channels.
“The simulcasting of Family Feud will continue for the time being – including into next week – as we review and analyse the strategy,” said a Ten spokesman.
Most media buyers have praised Ten’s uplift in audience this week although a few have noted the “clever” way that the network is lifting its audience for the revived game show.
Across the three channels the rating with 690,000 viewers on its Monday debut, rising to 719,000 on Tuesday and then falling to 657,000 on Wednesday and 589,000 last night.
“It’s all a bit clever. Yes its a good result but what happens next week when Family Feud goes to one channel we now won’t be able to see if there is a drop off in the main channel for a couple of weeks,” one media buyer told Mumbrella yesterday. “It looks like Ten are trying to pad the numbers when they should just be honest.”
Ten’s chief programming officer Beverley McGarvey has rejected any suggestion of padding. “There is no ‘padding’ of numbers at all. That is ridiculous. We are simulcasting Family Feud across Ten, Eleven and One, and the OzTAM numbers show many people are watching the show,” she said yesterday.
On Network Ten’s One channel Cops will screen from Monday to Wednesday until the start of the Commonwealth Games which begin on Thursday night.
Nic Christensen
I repeat my earlier query – if Ten continues to simulcast, I assume they will also provide all advertisers with a free spot on Eleven in the same slot to realise the group ratings (otherwise advertisers are only receiving a unknown rating on Ten alone !).,.What the ?
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I see they have changed BH90210 to 5pm start with FF following. Good.
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As a Neighbours watcher I’d be happy to watch Family Feud as the lead-in show. Viewers are viewers, regardless. Not sure what all the fuss is about.
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