Ten fails to build audience for Secrets and Lies as Love Child holds over 1m

Channel Ten has failed to build a bigger audience for its crime drama Secrets and Lies with the third episode pulling just 317,000 viewers last night as Nine’s rival drama Love Child had over 1m, preliminary overnight metro ratings from OzTam show.

Secrets and Lies, a multiplatform six-part murder mystery series being shown in the UK and remade by ABC Studios in the US, opened to 403,000 metro viewers on March 4, and dropped to 366,000 last week despite efforts to generate interest in the show by distributing 30,000 DVD’s of the first episode of show for free.

In Ten’s target demographic of people 25-54, Secrets and Lies ranked 24th, behind its soap operas Neighbours and The Bold and the Beautiful, which got 447,000 viewers yesterday and was the network’s fourth biggest show. And in all people it’s audience was 32nd, ranking just after Nine’s breakfast show Today.

My Kitchen Rules was the top program of the night with 1.651m watching on Seven from 7.30pm as The Block had 1.255m. The shows were also the top two programs in the 25-54 demographic.

Meanwhile a new episode of Modern Family had 478,000 on Channel Ten, falling 22nd in all people and 13th in 25-54s. Bondi Rescue then averaged 370,000 for Ten from 8pm and was 17th in 25-54s.

Love Child won its timeslot with 1.065m from 8.49pm to 9.55pm, as Seven’s US import Revenge averaged 768,000 across the five cities between 8.45pm and 9.45pm. Love Child was also the most watched show in catch-up viewing, as it gained 247,000 viewers throughout the week, consolidated numbers show. Revenge followed with an additional 210,000 people watching over the last seven days.

Secrets and Lies gained 76,000 viewers in catch-up viewing making its total audience for episode two 442,000 for last Monday. The network also repeats the show through the week on Ten and its digital channels. Last night Secrets and Lies was fourth in its timeslot from 8.30pm to 9.30pm as ABC1 took in more viewers for Four Corners (567,000) followed by Media Watch with 613,000 and Q&A with 548,000.

Ten’s US import Blue Bloods then had 167,000 from 9.30pm while Nine’s new episode of Embarrassing Fat Bodies had 214,000. Seven won the later timeslot as How I Met Your Mother had 485,000 and 249,000 for two episodes.

In the evening news battle Seven News had the biggest audience in all people, however Nine News was more popular in the 25-54 demographic. Seven had 1.197m for the first half hour from 6pm while Nine had 1.167m, and in the second half Nine had 1.071m as Seven had 1.131m.

Seven maintained the 25.3 per cent audience share it achieved last week and Nine fell slightly in all people to 23.4 per cent from 24.8 per cent last Monday. Ten achieved an 8.1 per cent audience share as ABC1 had 12.3 per cent.

Monday’s top 15 shows:

  1. My Kitchen Rules Seven 1.651m
  2. The Block: Fans v Faves Nine 1.255m
  3. Seven News Seven 1.197m
  4. Nine News Nine 1.167m
  5. Seven News / Today Tonight Seven 1.131m
  6. Nine News 6:30 Nine 1.071m
  7. Love Child Nine 1.065m
  8. Home and Away Seven 1.005m
  9. A Current Affair Nine 970,000
  10. ABC News ABC1 842,000
  11. Revenge Seven 768,000
  12. 7.30 ABC1 750,000
  13. Ten Eyewitness News Ten 690,000
  14. Australian Story ABC1 684,000
  15. Media Watch ABC1 613,000

Monday’s share:

  • Seven 25.3%
  • Nine 23.4%
  • ABC1 12.3%
  • TEN 8.1%
  • 7TWO 5.1%
  • GO! 4.5%
  • 7mate 3.9%
  • ABC2 3.5%
  • ELEVEN 2.9%
  • SBS ONE 2.9%
  • ONE 2.6%
  • Gem 2.2%
  • ABC News 24 1.6%
  • ABC3 1.2%
  • SBS 2 0.5%
  • NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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