Ten fails to build audience for Secrets and Lies as Love Child holds over 1m
Channel Ten has failed to build a bigger audience for its crime drama Secrets and Lies with the third episode pulling just 317,000 viewers last night as Nine’s rival drama Love Child had over 1m, preliminary overnight metro ratings from OzTam show.
Secrets and Lies, a multiplatform six-part murder mystery series being shown in the UK and remade by ABC Studios in the US, opened to 403,000 metro viewers on March 4, and dropped to 366,000 last week despite efforts to generate interest in the show by distributing 30,000 DVD’s of the first episode of show for free.
In Ten’s target demographic of people 25-54, Secrets and Lies ranked 24th, behind its soap operas Neighbours and The Bold and the Beautiful, which got 447,000 viewers yesterday and was the network’s fourth biggest show. And in all people it’s audience was 32nd, ranking just after Nine’s breakfast show Today.
My Kitchen Rules was the top program of the night with 1.651m watching on Seven from 7.30pm as The Block had 1.255m. The shows were also the top two programs in the 25-54 demographic.
Meanwhile a new episode of Modern Family had 478,000 on Channel Ten, falling 22nd in all people and 13th in 25-54s. Bondi Rescue then averaged 370,000 for Ten from 8pm and was 17th in 25-54s.
Love Child won its timeslot with 1.065m from 8.49pm to 9.55pm, as Seven’s US import Revenge averaged 768,000 across the five cities between 8.45pm and 9.45pm. Love Child was also the most watched show in catch-up viewing, as it gained 247,000 viewers throughout the week, consolidated numbers show. Revenge followed with an additional 210,000 people watching over the last seven days.
Secrets and Lies gained 76,000 viewers in catch-up viewing making its total audience for episode two 442,000 for last Monday. The network also repeats the show through the week on Ten and its digital channels. Last night Secrets and Lies was fourth in its timeslot from 8.30pm to 9.30pm as ABC1 took in more viewers for Four Corners (567,000) followed by Media Watch with 613,000 and Q&A with 548,000.
Ten’s US import Blue Bloods then had 167,000 from 9.30pm while Nine’s new episode of Embarrassing Fat Bodies had 214,000. Seven won the later timeslot as How I Met Your Mother had 485,000 and 249,000 for two episodes.
In the evening news battle Seven News had the biggest audience in all people, however Nine News was more popular in the 25-54 demographic. Seven had 1.197m for the first half hour from 6pm while Nine had 1.167m, and in the second half Nine had 1.071m as Seven had 1.131m.
Seven maintained the 25.3 per cent audience share it achieved last week and Nine fell slightly in all people to 23.4 per cent from 24.8 per cent last Monday. Ten achieved an 8.1 per cent audience share as ABC1 had 12.3 per cent.
Monday’s top 15 shows:
- My Kitchen Rules Seven 1.651m
- The Block: Fans v Faves Nine 1.255m
- Seven News Seven 1.197m
- Nine News Nine 1.167m
- Seven News / Today Tonight Seven 1.131m
- Nine News 6:30 Nine 1.071m
- Love Child Nine 1.065m
- Home and Away Seven 1.005m
- A Current Affair Nine 970,000
- ABC News ABC1 842,000
- Revenge Seven 768,000
- 7.30 ABC1 750,000
- Ten Eyewitness News Ten 690,000
- Australian Story ABC1 684,000
- Media Watch ABC1 613,000
Monday’s share:
- Seven 25.3%
- Nine 23.4%
- ABC1 12.3%
- TEN 8.1%
- 7TWO 5.1%
- GO! 4.5%
- 7mate 3.9%
- ABC2 3.5%
- ELEVEN 2.9%
- SBS ONE 2.9%
- ONE 2.6%
- Gem 2.2%
- ABC News 24 1.6%
- ABC3 1.2%
- SBS 2 0.5%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Dear Ten Network. With Secret & Lies you were seduced by the producer’s pitch of multiplatform. Sorry but it was all bullshit. Did you ever watch Broadchurch? It worked because it was a brilliant piece of writing with great cast, direction and production. No multimedia hoopla in sight. The old rules still apply. Create great scripts for your target audience and the viewers will gradually return.
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It’s not being remade in the UK. It’s being broadcast.
Source: Your own story you are linking to in this article.
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That’s very naughty of you, you’re comparing Secret and Lies with other Ten programs on at different times, and with the weeks highest rating programs in its own time slot.
@”In Ten’s target demographic of people 25-54″
That is ridiculous, that’s about 80% of the population watching then !
You can’t determine advertising schedules on such a broad demographic.
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I tried, I truly did. but Secrets and Lies is beautifullly shot boredom. Just like no great novel was ever written by a committee, no great TV drama was devised by a multiplatform team and Excel!
Full of Bold and Beautiful meaningful staring instead of understandable dialogue and characters who have no character-development.
Another TEN disaster.
Isn’t anyone there going to seize hold of the place and shake it up – starting at the very top I’d recommend.
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Dear Harry and Arfur, you should have been TV critics – not. But that’s just my opinion 🙂
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They would get more viewers if they didnt have the time slot competingbwith love child. I have to decide which one watch and its hard to choose
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Guess friends and I would be considered target audience.
We were having a House of Cards’ marathon. (Not sure if host bypassed the Netflix geoblock or just grabbed some torrents.)
Dunno if this means much, but struck me that I’d never heard of the show being discussed until reading this post. Quick poll of tute returned similar results. (Someone’s mum had watched it.)
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