Ten’s Masterchef wins the demos but RBT and news help Nine win Thursday night

Ten’s Masterchef was able to maintain its position as the most-watched entertainment program of Thursday night, but Nine’s news offerings and a repeat episode of RBT handed the channel an audience share win over its competitors.

Masterchef reached 895,000 metro viewers, slightly down from last week’s 917,000, and won across all key advertising demographics – 16-39s, 18-49s, 25-54s.

Last night’s elimination episode saw the shock exit of Eliza.

In the same time slot, Nine’s RBT reached 639,000 metro viewers and Seven’s Toddlers Make You Laugh Out Loud captured 542,000, according to OzTAM’s overnight preliminary metro ratings.

But it was Nine News that helped the network to an average audience share win with a metro audience of 995,000 tuning it at 6pm, ahead of Seven’s 980,000 metro viewers.

The news show was also the second-most-watched program across the key ad demographics.

Nine scraped a win in the average audience shares at 18.6%, with Seven’s share at 17.9% and Ten’s share at 14.2%. ABC’s share was 9.5% and SBS had a share of 6.1%.

Seven won the later time slot, with All Round to Mrs Brown’s pulling 527,000 metro viewers, ahead of Nine’s The Footy Show.



Sign up to our free daily update to get the latest in media and marketing