Text 100 win Talent2
PR agency Text 100 is to represent “talent manage ment solutions provider” Talent2.
The announcement:
Sydney, Australia – 18 July 2011 – Text 100 has announced the signing of a multi-country retainer with end-to-end talent management solutions provider, Talent2. The campaign will be led out of Sydney with teams also operating in Hong Kong, China, Singapore, UK and MEA.
“We were looking for an agency that had the network and scale to provide on the ground support across APAC, the UK and Middle East. We also needed a partner that has a strategic understanding of our business and a view of the challenges that each respective market provided. Text 100 impressed us with the breadth and depth of its consultants across the region and was the clear choice to shape our communications,” said Melanie Fitzpatrick, Global Marketing Director, Talent2.
Anne Costello, Regional Director, South Asia, Text 100 said, “Talent2’s roots are in Australia, but its global presence has increased dramatically over the years. We have a deep understanding of the Australia, Asia, Middle East and European market and the differences, both major and subtle, of the various geographies, as well as thorough experience of working with a variety of outsourcing providers. We’re looking forward to the challenge of shifting perceptions of Talent2 beyond that of ‘recruiter’ to a strategic business partner for its clients.
“This was a highly competitive pitch and we’re thrilled to have been selected by Talent2. As a business we place a strong emphasis on human resources and employee engagement, so we see this partnership as highly complementary to our own values and operations.”
Text 100 will be providing a full range of both traditional and digital public relations services to Talent2 effective July 1st 2011.
Source: Text 100/ Talent2 press release
