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The Mushroom Group opens Mushroom Creative House offering

The music and entertainment company Mushroom Group, which works with the likes of Ed Sheeran, Drake and Pharrell, has launched a new creative arm, Mushroom Creative House.

The company said it will run its agency and studio divisions in a way so brands, content and artists can mutually benefit each other.

The new creative house will offer brand identity, artwork concepts, digital development and video content.

Matt Gudinski, executive director at Mushroom Group, told Mumbrella: “We were having a look at our operations and we saw that we had about three or four different pockets of people all trying to work towards the same goal and trying to really create some money can’t buy amazing experiences between brands and artists.

“We thought if we are going to achieve the best results possible, it would be best to bring everyone together and create one connected agency internally, and that is where Mushroom Creative House came about.”

The opening of Mushroom Creative House aims to connect brands to their audiences in a more meaningful way.

Optus, Qantas, AAMI, Vodafone NZ, Swisse, Nando’s, Coke NZ, Land Rover, Victorian government, Bonds and Kmart are brands the company is currently working with.

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