Three new accounts for Mr Wolf
Independent agency Mr Wolf has won three new pieces of business – Grey Goose Vodka (a Bacardi Brand), McWilliam’s Wines, and Best Health Solutions.
Managing partner Tony Singleton said of the wins, that if the COVID-19 pandemic has done one thing, “it’s accelerated their desire for a more agile and flexible approach. It’s a good time to be an independent agency”.
Mr Wolf new brand campaign for Grey Goose Vodka will launch during the Christmas trading period, highlighting Grey Goose’s French origin and premium quality in retail, digital, social and OOH.
Mr Wolf has also been selected by McWilliam’s Wines, which owns labels such as Hanwood Estate, Markview and McW Estate, to work across a range of its brands.
Managing partners Michael Stevenson and Tony Singleton.
Mr Wolf has also become the agency of record for Best Health Solutions, a Medication Management System supplier, helping to drive its focus on software and hardware innovation in the medical sector.
Managing partner, Michael Stevenson said of the wins: “It’s been brilliant to see a return in confidence
as business gears up for what will hopefully be a less rubbish 2021. These recent wins have been validation of our challenger brand approach to building businesses, especially in an environment where value has never been more important and traditional approaches are no longer cutting it”.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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