Tomorrow to merge with MediaMonks
Shanghai-based creative agency Tomorrow is merging with S4 Capital’s MediaMonks.
The announcement:
S4 Capital plc (SFOR.L), the tech-led, new age/new era digital advertising and marketing services company, announces that Tomorrow, an award-winning Shanghai-based creative agency, is merging with MediaMonks, S4Capital’s Content practice. The merger expands MediaMonks’ existing capabilities and presence in China, the world’s second largest advertising market.
Tomorrow was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies. With a focus on creating integrated brand and social campaigns Tomorrow employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. Tomorrow has been named the “Greater China Independent Agency of the year – Gold” in Campaign Asia’s Agency of the year awards for both 2020 and 2019. MediaMonks has also been named “Production Agency of the year in China” by Campaign Asia in 2019.
A recent report from Credit Suisse (China Internet Sector 2021 Outlook) estimates the Chinese Online Advertising market is worth over US$107bn and despite the Covid-19 crisis in Q1, staged a strong recovery with 17.1% growth in 2020. They predict a further 18.1% growth in 2021. Groupm estimates digital spend represents over 80% of the total market, the highest proportion in any major advertising market.
S4 Capital Executive Chairman Sir Martin Sorrell said, “I’ve always been a raging bull on China’s economy, its consumers and its brands. I’m delighted to welcome Rogier and his colleagues at Tomorrow to the S4 Capital family, in what is a priority market for us and one of several more moves in what will become the largest economy in the world.”
“Tomorrow has quickly established itself as a creative leader specialized in representing global brands to the Chinese youth in a challenging market like China. We look forward to scaling new heights as Rogier leads the combined MediaMonks/Tomorrow team and drives forward S4Capital’s Content Practice,” said Michel De Rijk, CEO Asia Pacific, S4Capital.
“MediaMonks and Tomorrow share a passion for creative excellence and given both of our successes so far in China, I can’t wait to see what 2021 brings for our combined business.” said Victor Knaap, CEO MediaMonks, and S4Capital Executive Director.
Rogier Bikker, CEO and Founder of Tomorrow added, “We are incredibly proud of what we have built at TOMORROW and couldn’t be more excited about this next stage as we partner with MediaMonks and S4Capital to be a disruptive creative force in China”
Post merger, S4 Capital will now have around 500 people in Asia-Pacific across its Content and Data & Digital Media practices out of a total of approximately 4000.
Source: Powerscourt media release
