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Morning Update:

AdWeek: Watch GoDaddy’s New Ads, and Tell Us What on Earth You Think You Just Saw

“GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman make out with a geeky guy. Then it did a quirky ad with Jean-Claude Van Damme.

Now, though, the brand is really just going for it with new agency Barton F. Graf 9000—the New York shop known for its offbeat ads for Kayak, Ragú and Dish Network.”

CoverGirl Mashable: CoverGirl Ad Becomes a Protest Tool Against NFL’s Roger Goodell

“CoverGirl’s easy, breezy, beautiful ad campaign has undergone a shocking makeover at the hands of Roger Goodell protestors who are adept at Photoshop.

The “official beauty partner of the NFL” launched a football-themed ad series recently, touting eyeshadows and makeup looks to coordinate with teams’ colors.

But over the course of the past several weeks, the NFL’s image has been severely tainted, mainly by the video leaked by TMZ showing Ravens running back Ray Rice knock out his then-fiancée Janay Palmer in a hotel elevator.”

Campaign: Netflix gears up for European launches

“Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.”

Creativity-Online: How Many Years Does It Take to Change a Light Bulb? Philips Has The Answer

“Philips is hoping to change the way we think about light bulbs with this fun new film, which fast-forwards us through the century-plus since the first incandescent bulb was introduced. The ad, by Iris, promotes Philips’ “connected lighting” system, Philips Hue, and aims to let us know that “lighting has changed.””



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